Mercedes-Benz returns to Super Bowl with Easy Rider starring Peter Fonda [w/video]

Article by Christian A., on January 31, 2017

After unveiling four 15-second teaser videos about its upcoming Super Bowl ad, Mercedes-Benz has finally revealed a one-minute version – and it was both wild and iconic in several ways.

Just days before the Super Bowl ad craze, Mercedes was kind enough to release the long version of its commercial for the upcoming Big Game with the title “Easy Rider.” If the ad’s title does sound familiar, it is because it is a tribute to an iconic yet wild counter-culture film of the same title that was shown in the late 1960s. With the Coen brothers – famous movie directors Joel and Ethan Coen – at the helm, the Mercedes’ Super Bowl ad intends to go classically wild to feature its latest open-air offering, the Mercedes-AMG GT Roadster.

Set in a rough-and-tumble bar, the one-minute commercial ad features a group of tough-looking bike riders – complete with the mean mustaches, black bandanas, fear-inspiring tattoos and black jackets – taking a pit stop from a wild ride. The ad starts off with one of the bikers selecting a track from the jukebox. Ironically, all selections point to only one audio track – “Born to be Wild” by the band Steppenwolf, which is basically the theme song of the Easy Rider 1968 film.

The commercial ad also showed a small shrine dedicated to the Easy Rider movie, complete with original poster and American flag fuel tank like the one on the motorcycle of the film’s main protagonist, Wyatt “Captain America” (as played by Peter Fonda). It wasn’t a secret that these bikers consider Fonda as a hero, as evident on the tattoo on the arm of one of these guys.

Now, as the bar gets unruly – typical of American bikers – someone came in to report that their motorbikes have been blocked in. The music then stops. In an old-fashioned manner, the bikers unite and headed outside to confront the guy who blocked their rides. As soon as they stepped out from the bar, they found a new Mercedes-AMG GT Roadster finished in matte gray. The bikers stopped on their tracks, perhaps taken by surprised by the Mercedes-AMG GT Roadster.

What happened next left them star-struck -- Fonda walks out from the gas station next door and drove off, with the “Born to be Wild” music resuming. The commercial ad then sends a short message, “Born to be wild, built to be wild,” perhaps referring not only to Fonda but also to the open-air character of the new Mercedes-AMG GT Roadster.

A 30-second version of the ad will be shown during the live broadcast of the Super Bowl LI, in the fourth quarter particularly.

If you liked the article, share on:

Comments

Recommended

It seems like we are reporting about BMW cars every week. And this week, we are going to talk about the BMW 8 Series, because first, we have been waiting...
by - June 21, 2018
Right now, Audi is in the earliest stages when it comes to developing a fully electric supercar. But as this technology is still a few years away before they can...
by - June 16, 2018
Mercedes-AMG only came out with the E43 lineup a few years ago, and already, the said model is ready to retire the badge so they could give way for the...
by - June 14, 2018
The Ford F-150 Raptor is probably one of the coolest offroad vehicles out there, and the great news is that the automaker already has planned upgrades for the 2019 model...
by - June 14, 2018
After the German automaker unveiled a new 911 Speedster Concept on Friday, we are starting to think that Porsche’s long line of Speedster models could expand again. Just like the...
by - June 13, 2018