2017 Mitsubishi Lancer gets Limited Edition trim with $19,795 price tag

Article by Christian A., on May 6, 2017

Were you ever into the Mitsubishi Lancer? Perhaps you didn’t get a chance to buy one before? Well, now might be your last chance to own one. It hasn’t changed its form much since 2007 but it does have updated styling and advancements when it comes to technology features.

Thanks to some enhancements, the limited edition Lancer intended for the U.S. market looks a little sleeker than before. It features a silver exterior complemented with black 16 inch wheels, door mirrors, fender garnish, upper front grille garnish and roof. To complete the updated exterior, Mitsubishi gave the Lancer a sunroof and a Limited Edition badge. It is currently positioned just above the ES base version. Overall, the exterior looks elegant with an element of subtlety.

But let us get to the interior, the steering wheel, door trim, arm rest, shift knob and brake lever are all finished in black fabric with red stitching accents. Pedals are now upgraded to aluminum, black pillars and headliner, as well as gloss black finishing. As for technology, a 6.5-inch Display Audio System that supports both Apple Carplay and Android Auto has been added. It has kept up with the times.

The Limited Edition model will be equipped with a 2.0 liter DOHC four-cylinder that can produce 148 horsepower and 145 pound feet of torque.

According to Mitsubishi, the Limited Edition Lancer will be available in late May with a starting price of $19,795, and will be available until the end of the model year. I think it’s priced reasonably with the add-ons, and it’s still cheaper than the average cost of brand new cars in the US nowadays.

With all the features they added, the Lancer is now like a hybrid of vintage and high-tech. But it still can’t compete with the recently-extinct Mitsubishi Lancer Evolution. So if you are one of those people who are into vintage cars, though this one isn’t that old, then you may want to get this.

Its affordability, styling, and connectivity features make it ideal for students, working professionals, or a young couple. However, it’s definitely not for the racers out there. Nonetheless, it is a reliable way to get from point A to point B.

According to Don Swearingen, the executive VP and COO of Mitsubishi, the Lancer’s high-value offering and appealing price have made it perfect for those who want a connected experience while driving a car that has attractive aesthetics.

Press Release

MITSUBISHI MOTORS INTRODUCES 2017 LANCER LIMITED EDITION MODEL

Mitsubishi Motors North America, Inc. (MMNA) today announced a Limited Edition trim level for the 2017 Mitsubishi Lancer. Positioned directly above the ES base model, the Lancer Limited Edition offers customers a unique trim package that encompasses technology and styling at an affordable, competitive price.

The Limited Edition variant features bold new black painted exterior finishes on its 16" wheels, roof, upper front grille garnish, fender garnish and door mirrors. A Limited Edition badge and sunroof also round-out the new trim level's design elements. While the Limited Edition trim is available in all Lancer exterior colors, the interior receives a custom design with black fabric and red stitching on the steering wheel, shift knob, brake lever, arm rest and door trim exclusive to the LE trim. Other interior features include aluminum pedals, black headliner and pillars, gloss black finishing and a 6.5" Display Audio System (DAS) with Smartphone Link for Apple CarPlay™ and Android Auto™.

"The Lancer has a long-standing tradition of providing consumers unparalleled value at an attractive price, so it was only fitting we pay tribute to the sedan with a Limited Edition trim offering," said Don Swearingen, executive vice president and chief operating officer, MMNA. "With the addition of updated styling and advanced technology features, the Limited Edition Lancer is set to appeal to consumers who prioritize aesthetics and enjoy a connected car experience."

The Lancer Limited Edition will be in dealerships later this month with a MSRP of $19,795 and available through the end of the model year.

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