The entry of the new Nissan Kicks is expected to boost even further Nissan’s worldwide leadership in the crossover class. Using the basic design cues taken from Kicks Concept that was first revealed during the 2014 Sao Paulo Motor Show, the production version is a stylish crossover that is indeed made for urban customers in order to meet the daily demands of the city. In order to meet the initial demand in Brazil, this model will be manufactured at the brand’s facility located in Aguascalientes, Mexico.
Preparation for the full-production is expected to take effect in FY16 at its facility in Resende, Rio de Janeiro. To prepare this site for the production of the Kicks, the brand invested a total amount of R$750 million, estimated at $192 million.
The Kicks has some of the standard design signatures Nissan is known for like the V-motion grille, taillights, and boomerang head. It even has a floating roof whose side glass and windscreen have the wrap-around visor appearance.
At the engineering phase, focus was made on overall dynamic performance as it not only helps with the dynamic performance but also results in overall refinement as it lowers wind noise.
According to Keno Kato, Nissan Motor Co., Ltd.’s Corporate Vice-President for Product Planning, the release of the Kicks shows that the brand has indeed created a compact crossover that is in line with the Nissan tradition and due to the brand’s unmatched experience, it has managed to create new vehicles that could meet the demands of many consumer worldwide. He added that the Kicks not only offers the best-in-class design but also technological innovation and convenience.
This new model shows that the brand is indeed committed to the Nissan Intelligent Mobility, Mr. Kato continued. Indeed, the Kicks is a vehicle can take on any challenge posed by the city.
Sales for the Nissan Kicks will start in Brazil by August 2016, after which, it will then be sold later in 2016 in Latin America, composed of mainly left-hand drive markets. After the Latin countries, the Nissan Kicks will then be launched in 80 markets across the world.