Opel offers 'unlimited' color choices in Exclusive program for 2017 Insignia Grand Sport

Article by Christian A., on February 22, 2017

Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of colors that will clearly highlight the already elegant style.

However, it is not just about having colors to choose from as Opel wants to ensure that the second-generation Insignia customers will be able to stand apart from the rest. As such, Opel is offering an “unlimited range” of colors that are all based on the preference and style of the customer. This option though is not free and will come with additional cost.

Three finishes will be made available with the first one being the metallic finish which allows more incident light to be shown. The second is tri-coat finish which gives the vehicle a smoother look. Finally there is the pearl finish which makes use of a fine layer of crystals that are then embedded to the finish to give it a more natural shine.

The customization options do not stop at the exterior as these are continued even on the inside. Customers will be able to select from a wide range of choices not only on what type of leather is used, but even the steering wheel, as well as other decorative aspects of the interior. Customization for both the exterior and interior will be solely available to those who are part of the Exclusive program.

In addition to the Opel Exclusive program, the brand revealed that the 2017 Insignia will also showcase two new services from OnStar. The first is the Personal Assistant which enables occupants to reserve hotel rooms. Second is OnStar Advisor which helps drivers find suitable parking areas. Other features expected in the new Insignia include being fitted with a new turbocharged engine, equipped with an all-wheel drive, and having a 360-degree camera.

Opel Insignia had already made its online debut in December. During this time, it revealed that there were improvements implemented under this new version. Compared to the previous model, the new version is longer by 2.1 inches (55 mm) with the wheelbase being extended by 3.6 inches (92 mm) allowing for more room to those sitting in the rear. Despite having larger dimensions, the new Insignia is lighter by 386 lbs. (175 kg) compared to the prior model, though this would largely depend on the actual configuration.

The new Opel Insignia is scheduled to make its official live debut at the 2017 Geneva Motor Show. The brand is also expected to display the Sports Tourer and Grand Sport versions of this model. Sales are expected to begin late this year with the sedan having a starting price of $27,329 (€25,940), and the Sports Tourer wagon priced at $28,721 (€26,940).

Press Release

New Opel Insignia Debuts at Geneva Motor Show

For Opel, the 87th International Motor Show in Geneva (March 7 to 19, 2017) is all about showcasing its all-new Opel Insignia. The Rüsselsheim-based carmaker will present the Grand Sport and the Sports Tourer variants of its flagship for the very first time at the Opel stand in Hall 2 of the Palexpo (stand number 2231). The dynamic duo will be revealed during the Opel press conference that will take place at 11:00 CET on March 7. Starting at €25,940 (RRP including VAT in Germany) the second generation Opel Insignia offers outstanding value for money. Furthermore, two new OnStar services and the new Opel Exclusive program coming with the new Insignia will also debut in Geneva.

The all-new Opel Insignia is in extremely good shape. It follows the sporty example set by a large coupé, is uncompromisingly spacious thanks to a new architecture and offers exemplary safety just like a true flagship should. The second generation Insignia impresses with its breathtaking lines, welcoming atmosphere and high-tech solutions ranging from the trendsetting Opel IntelliLux LED® matrix headlights and ultra-modern driver assistance systems like active lane keep assist to the cool head up display. The active hood for improved pedestrian protection rounds off the significant increase in safety. In addition, the Insignia comes with Opel-typical first-class connectivity with smartphone integration, which now offers a new Opel OnStar feature – the Personal Assistant, which allows Insignia occupants to book hotel rooms and search for suitable parking spots via an OnStar Advisor. Overall, the new Insignia impresses with great agility, increased roominess and outstanding value for money making it a serious challenger even for premium brands.

The new flagship is also the first Opel available with an eight-speed automatic transmission, a 360° camera and intelligent all-wheel drive with torque vectoring. In combination with the highly efficient new turbocharged engines, weight reduction of up to 200 kilograms depending on the variant and a lower seating position, the new Insignia Grand Sport and Sports Tourer give the driver a direct and more agile driving experience than ever before.

Stand out from the crowd with Opel Exclusive

In addition to the debut of the two new Insignia variants and the new OnStar services, Geneva will also witness the launch of the new Opel Exclusive program. It will enable people to stand out from the crowd by customizing their Insignia according to their own personal taste. Opel Exclusive customers will be able to choose from an unlimited range of colors based on their personal preference. No matter whether they want the car to match the tone of their favorite tie or to reflect the color of a loved one’s eyes – the Opel Exclusive team will make it happen.

With the choice of color made, Opel Exclusive customers can add a further level of customization by selecting what they want the paintwork to say about them with Opel offering three distinctive finishes. The tri-coat paint finish is an innovative mixing ratio. It owes its intensive and smooth appearance to the three-layer coating. The metallic paint finish reflects more incident light, which gives the paint its sparkling shine. And the pearl paint finish dazzles with fine layers of crystals embedded in the paint finish that help bring out an exceptionally natural pearly shine.

In addition, Opel Exclusive will offer an expanding range of additional customization possibilities including leather options, a selection of wheels and decorative design elements solely reserved for Exclusive customers.

As part of the Exclusive program, Opel will also be exploring new digital solutions such as showroom images in 4K, an ultra-high definition resolution, and augmented reality to allow customers to easily experience their new vehicle in amazing definition while enjoying an immersive experience.

‘7 in 17’

Both new models set for their debuts in Geneva, the all-new Insignia Grand Sport and the Insignia Sports Tourer, are key players in Opel ‘7 in 17’ product offensive, which will see seven new models launched during the course of the year. They will be joined by the revolutionary Ampera-e, which outshines its electric car rivals with a certified NEDC range of 520 kilometers (measured in accordance with the New European Driving Cycle), the adventurous, all wheel drive Insignia Country Tourer and an even more comfortable and flexible Opel Vivaro. Furthermore, Opel will bring the Crossland X and Grandland X to market. The Crossland X will join the Mokka X in the booming CUV/SUV B-segment, whereas the Grandland X will appeal to customers looking for a C-segment crossover.

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