Volvo introduces all-new V90 Cross Country Wagon

Article by Christian A., on September 21, 2016

A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has been experiencing strange climates lately and going to extreme places often leads to inevitable disaster. Therefore, a car that can endure all types of weather is just what we need.

Volvo Cars has recently unleashed the powers of the new Volvo V90 Cross Country luxury car. The gorgeous estate is the latest addition to Volvo’s 90 Series line-up. Almost two decades ago, Volvo introduced the first ever Cross Country model and since then, the same product has become one of the brand’s most popular all-weather and all-road explorer. Good thing, about 77% of Sweden consists of lakes and forests, which makes the country viable for extreme road tests.

Since there’s an increasing demand for a rugged luxury vehicle, the Swedish car manufacturer considers the Cross Country to be its most significant product at the moment. As Hakan Samuelsson explains it, the V90 Cross Country sets aside elegance and replaces it with an adventure packed vehicle that features performance, comfort as well as safety.

As a matter of fact, Volvo has its own secret testing facilities somewhere in the northernmost part of Sweden. The company also has the same type of facility in one of the hottest desserts in Arizona. Its 40-degrees centigrade climate helps them conduct high temperature testing. This also ensures that the V90 Cross Country can handle the toughest road challenges in the future. In line with this, Volvo employs its Scalable Product Architecture to support the rigorous evaluation procedures and to confirm that the new V90 Cross Country has got what it takes to survive.

Nevertheless, underneath the rugged exterior comes a new level of comfort and luxury. Aside from Bowers & Wilkins sound system, the New V90 Cross Country features the most advanced connectivity and high-end entertainment systems similar to the new S90 and V90 interiors. Thomas Ingenlath also describes how they came up with such design. He thinks that designing the new V90 is based on facts rather than superficial ones. Certainly, the Scandinavian interiors plus the strong and powerful outer body are a whole new mystery to unfold.

Dr Peter Martens likewise commented on how Volvo cars have been renowned for its safety, strength and durability. This is the purpose of the new all-wheel drive, adjusted ride height and new chassis on the latest V90 model. Generally speaking, the improved chassis provides excellent control and comfort under all sorts of weather and road circumstances. Or simply put, the V90 estate is more versatile and more adventurous than ever before.

Some cars are maybe made for the city; some for the extremes while some are more complicated than that. Whatever that means, only time will tell if there really is a car that’s built to last. But with how things are going, that day could be just around the corner. Besides, with the new tailored technologies, we can expect these chances to go in our favour. Nonetheless, we all couldn’t wait for the new V90 Cross Country to touch the grounds. The production of this new Volvo will take place in autumn 2016 at Sweden’s manufacturing plant in Torslanda.

Press Release

Volvo Cars reveals its adventurous side with new V90 Cross Country

Volvo Cars, the premium car maker, has unveiled the eagerly awaited V90 Cross Country, completing its 90 Series line-up.

Since the introduction of the first Cross Country almost 20 years ago, Volvo Cars has become synonymous with the rugged all-road, all-weather product category, with a growing stable of Cross Country models.

Volvo Cars’ Cross Country models fulfil an increasingly important part of the Swedish automaker’s product portfolio as luxury car buyers seek out a more experienced-based lifestyle that occasionally takes them off the beaten track.

“The V90 Cross Country takes the elegance of the V90 and transforms it into an all-road car that delivers safety, comfort and performance in a capable and adventurous package,” said Håkan Samuelsson, President & CEO, Volvo Car Group.

With some of the harshest winters on the planet and over 77 per cent of the country covered in forest and lakes, Sweden is the natural place to develop and test extreme durability and all-weather capable cars. This hard-won expertise represents a large part of Volvo Cars’ heritage, reflected in the company’s Cross Country model line-up.

“Our cars are well known for their safety, strength and durability. With All-Wheel Drive, increased ride height, and a chassis optimised for comfort and control in all weather and road conditions, the new V90 Cross Country takes our versatile V90 estate and adds the heart of an explorer,” said Dr Peter Mertens, Senior Vice President Research & Development at Volvo Cars.

With Volvo Cars’ Scalable Product Architecture providing the underpinnings, the V90 Cross Country has undergone rigorous testing to ensure that it can survive the extremes in which it will ultimately find itself.

From secret testing facilities in the frozen north of Sweden, where temperatures regularly hit -40 degrees centigrade to the searing desert heat of Arizona, where Volvo Cars performs its high temperature testing program, the V90 Cross Country has been built to last.

With a design that clearly stands out from the crowd, the V90 Cross Country’s rugged character belies a sumptuous interior that delivers a level of luxury uncommon in the segment, combining all the benefits of the connectivity and entertainment features that were launched with the new S90 and V90, including a high-end sound system by Bowers & Wilkins.

The V90 Cross Country’s exterior design cues communicate the powerful and dynamic capability that the car exemplifies, while offering the flexibility to choose from both rugged and elegant expressions.

“Designing a Volvo Cross Country is not a styling exercise, a plastic job. It is based on honest capability. The Volvo V90 Cross Country brings a surprising and intriguing combination of a strong, powerful exterior and a luxurious, Scandinavian interior. It will continue the genuine tradition of the Volvo Cross Country with a new recipe: The blend of powerful off-road capability in a most elegant, sophisticated, tailored wagon suit,” said Thomas Ingenlath, Senior Vice President Design at Volvo Cars.

The new V90 Cross Country takes this well-established segment to a new level of comfort-inspired capability. Production of the car is set to start this autumn at Volvo Cars Torslanda Plant in Sweden.

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