To the delight of estate wagon buyers, Volvo finally unveiled the highly anticipated Volvo V90 in Stockholm Sweden. The new station wagon offering from Volvo is the latest of its premium 90 Series which includes the award winning XC90 SUV Car and the recently introduced S90 sedan.
Volvo has been a well-known brand in the station wagon segment since the company launched the highly successful Volvo Duett 30 years ago. This new top-of-the-line station wagon is seen as a continuation of that tradition and heritage and reinforces the premium car maker's hallmarks - a perfect balance of beauty and functionality with the V90's high-end design and quality materials combined with the practicality and utility of a true station wagon.
Hakan Samuelsson, Volvo Cars president and CEO, notes that Volvo's long history in the wagon segment has made the brand almost synonymous with station wagons in people's minds.
While the brand today has definitely a lot more to offer than wagons, Samuelsson says that the company is still honored to continue this heritage and build on the goodwill and positive experiences that consumers had with its numerous wagon offerings in the past.
The new V90 will further cement Volvo's legacy in this segment. This new wagon was developed using the company's new Scalable Product Architecture (SPA) and is the third new model the company has produced using this new technique.
According to Volvo, the SPA will make designing future cars much easier as they could just be based from existing models and with minimal adjustments to current production assembly line setup. SPA also offers more diverse equipment customization combinations.
According to Thomas Ingenlath, SVP for designs Volvo Cars, today's premium wagon estate standards are centered on two things: the luxurious driving experience and the functionality that station wagons are known for. For Ingenlath, these premium requirements are not only met, but actually surpassed in the new Volvo V90.
The new wagon offers a sophisticated and luxurious interior and ample storage space, offering flexible cargo and storage solutions. The V90's functionality is further enhanced with a new semi-autonomous drive technology known as Pilot Assist, large animal detection and run-off road mitigation, and high tech connectivity capable of integrating smartphones into the AppleCarPlay.
Dr. Peter Mertens, SVP for Research and Development in Volvo Cars, is particularly proud of the performance level of the new wagon brought by its diesel enhanced by Volvo's PowerPulse technology.
On the other hand, its plug-in hybrid variant is powered by T8 Twin Engine petrol which, when combined with the electric motor, delivers an impressive 410 hp output, with an electric-only range of 50 km.