A couple of days ago, Audi announced an update in terms of the pricing of their 2018 lineup. With the price increase, several models will have more features as standard equipment while there will be more models that will have sportier interior and exterior design packages.
The Audi A3 Sportback E-Tron had always been a successful model since it was first released in the United States. Sales charts of the said model from January 2016 up until March this year indicate that the model is doing well. In fact, the model made up around 13 percent of all Audi A3 sales in its first eight months, and by last December, the percentage went up to 20 percent.
The 2017 model was first sold with a price tag of $37,900, and it soon increased to $38,900. And naturally, there will be a price increase for the 2018 year model, with the Premium trim at $39,500, the Premium Plus at $42,600, and $48,100 for the range-topping Prestige. That is about $600 to $1,300 more than the previous model.
For that hike price, consumers will expect added features on the current year model. And Audi did give the A3 lineup some updates. All models now come standard with two USB ports as well as heated front seats, while the Premium Plus trim is now equipped with Audi side assist. And for those who are interested in an upgrade, the Technology package which includes a Bang & Olufsen Sound System, MMI Navigation plus, and an Audi Virtual Cockpit, is now available.
And speaking of upgrades, Audi has one minor change that only the A3 Sportback E-Tron will be getting. That is the 18-inch multi-spoke design wheels with all-season tires included in the Sport package. Just like before, the E-Tron will only be available in participating Audi dealers. Interested? You can check out the A3 E-Tron’s detailed specifications on their official website.
Even before the A3 Sportback E-Tron was launched in the United States, it was already said that this particular model is vital to the company’s plug-in strategy, as this model will be an indication of whether the market is ready to shift towards electric vehicles. And so far, the model has been a success since it was launched. Take note that both Audi and Volkswagen have big plans for plug-in vehicles, and current sales of the E-Tron definitely serve as a good motivation for these companies’ ambitions. In a few years, we will probably be seeing a lot more plug-in models just like the E-Tron Sportback Concept that was just showcased in Shanghai.