What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and a trident. The subject here is the upcoming 2018 Dodge Challenger SRT Demon. Yes, the Demon is back.
In an ominous manner, Dodge has announced that the Demon nameplate is back. As the trailer shows, the Demon will definitely lord over the two current Hellcats that were launched around two years ago – the Challenger SRT Hellcat and Charger SRT Hellcat. Dubbed as the world’s most powerful and fastest muscle cars -- the Challenger SRT Hellcat and Charger SRT Hellcat upped the tempo two years ago. They will still be Dodge’s ultimate prides until the arrival of the 2018 Dodge Challenger SRT Demon later this year.
So far, Dodge has released two pre-debut teaser videos as well as launched a new dedicated Web site -- www.ifyouknowyouknow.com – in which Dodge followers could get updates, contents and insight into the development of the brand’s new "ultimate performance halo.”
Dodge’s first teaser video -- entitled “Cage” – is a 90-second clip featuring a cage Hellcat in its ferocious animated form. But the Hellcat seems very unwilling to be bound. Upon its release from the cage, the Hellcat feasted on some fuel and then transformed into a demonic form – thereby marking the start of a new saga in the brand.
The second video – entitled “Reduction” is much shorter at less than 30 seconds. This clip shows how the Dodge brand is striving to make the Challenger SRT Demon much lighter than the Challenger SRT Hellcat. It indicated parts and components that were lightened, modified or removed just to eliminate the extra mass.
According to Dodge, the Challenger SRT Demon will be more than 200 pounds lighter than the Challenger SRT Hellcat. This means that if the 2017 Challenger SRT Hellcat -- a manual transmission – weighs around 4,448 pounds (2,018 kg), the Challenger SRT Demon will weigh more or less 4,200 pounds. Furthermore, if the 2018 Challenger SRT Demon has more output and more torque – a power up is much expected but is not yet confirmed -- than the 2017 Challenger SRT Hellcat, then it means that it would be more hellish than its performance sibling.
Tim Kuniskis, Head of Passenger Car Brands (Dodge, SRT, Chrysler and FIAT) at FCA North America, remarked that Dodge Challenger SRT Demon is not a car that would try to please everybody, but is a rare vehicle that would be irresistible to a subculture. He quipped that Dodge conceived, designed and engineered the Challenger SRT Demon for a subculture of enthusiasts “who know that a tenth is a car and a half second is your reputation."
Dodge will release a total of 12 teaser videos – two of them already unfurled – before the model’s launch at the New York International Auto Show in the third week of April 2017. The last of these teasers will be shown as the Dodge Challenger SRT Demon is unveiled in New York City, just before the New York International Auto Show.