Dodge teases lighter but meaner 2018 Challenger SRT Demon

Article by Christian A., on January 20, 2017

What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and a trident. The subject here is the upcoming 2018 Dodge Challenger SRT Demon. Yes, the Demon is back.

In an ominous manner, Dodge has announced that the Demon nameplate is back. As the trailer shows, the Demon will definitely lord over the two current Hellcats that were launched around two years ago – the Challenger SRT Hellcat and Charger SRT Hellcat. Dubbed as the world’s most powerful and fastest muscle cars -- the Challenger SRT Hellcat and Charger SRT Hellcat upped the tempo two years ago. They will still be Dodge’s ultimate prides until the arrival of the 2018 Dodge Challenger SRT Demon later this year.

So far, Dodge has released two pre-debut teaser videos as well as launched a new dedicated Web site -- www.ifyouknowyouknow.com – in which Dodge followers could get updates, contents and insight into the development of the brand’s new "ultimate performance halo.”

Dodge’s first teaser video -- entitled “Cage” – is a 90-second clip featuring a cage Hellcat in its ferocious animated form. But the Hellcat seems very unwilling to be bound. Upon its release from the cage, the Hellcat feasted on some fuel and then transformed into a demonic form – thereby marking the start of a new saga in the brand.

The second video – entitled “Reduction” is much shorter at less than 30 seconds. This clip shows how the Dodge brand is striving to make the Challenger SRT Demon much lighter than the Challenger SRT Hellcat. It indicated parts and components that were lightened, modified or removed just to eliminate the extra mass.

According to Dodge, the Challenger SRT Demon will be more than 200 pounds lighter than the Challenger SRT Hellcat. This means that if the 2017 Challenger SRT Hellcat -- a manual transmission – weighs around 4,448 pounds (2,018 kg), the Challenger SRT Demon will weigh more or less 4,200 pounds. Furthermore, if the 2018 Challenger SRT Demon has more output and more torque – a power up is much expected but is not yet confirmed -- than the 2017 Challenger SRT Hellcat, then it means that it would be more hellish than its performance sibling.

Tim Kuniskis, Head of Passenger Car Brands (Dodge, SRT, Chrysler and FIAT) at FCA North America, remarked that Dodge Challenger SRT Demon is not a car that would try to please everybody, but is a rare vehicle that would be irresistible to a subculture. He quipped that Dodge conceived, designed and engineered the Challenger SRT Demon for a subculture of enthusiasts “who know that a tenth is a car and a half second is your reputation."

Dodge will release a total of 12 teaser videos – two of them already unfurled – before the model’s launch at the New York International Auto Show in the third week of April 2017. The last of these teasers will be shown as the Dodge Challenger SRT Demon is unveiled in New York City, just before the New York International Auto Show.

Press Release

Dodge Resurrects the Demon: Teaser Video No. 2 – ‘Reduction’

“Reduction,” the second video in Dodge Demon pre-reveal teaser campaign, launches today

Dodge’s new ultimate performance halo – the 2018 Dodge Challenger SRT Demon – to be unveiled during 2017 New York International Auto Show week

Fans can check out www.ifyouknowyouknow.com website for weekly updates, to download sharable content and for a countdown to its reveal

Use hashtag #DodgeDemon to be a part of the next chapter in the Dodge performance story

January 19, 2017 , Auburn Hills, Mich. - When the Demon makes its New York City debut in April, it will be more than 200 pounds lighter than its current Hellcat brother.

Based on the clues given in the video, “adjustments” have been made to the wheels, steering, suspension, brakes, interior construction and components.

Fans are encouraged to watch the 24-second “Reduction” video multiple times at www.ifyouknowyouknow.com for clues to follow the story of what’s next from Dodge and SRT.

In case you missed it:

Leading up to the New York reveal, Dodge is launching its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com, where fans and followers can get weekly updates, download sharable content and gain insight into the 2018 Dodge Challenger SRT Demon’s engineering prowess.

The first video “Cage” debuted January 12.

In the coming weeks, Dodge will continue to bring fans and followers in on more details by slowly peeling away layer upon layer of the new Challenger SRT Demon via video shorts that highlight the engineering that has gone into its development.

All videos in the series will be featured at www.ifyouknowyouknow.com. A countdown clock tells viewers when the next installment will be uncaged. The final chapter arrives when the Challenger SRT Demon is revealed in New York City, prior to the New York International Auto Show.

Dodge is promoting the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com and encouraging them to use the hashtag #DodgeDemon.

About Dodge and SRT Brands
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is focusing on its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2017 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, active exhaust, cold-air induction, 8.4-inch touchscreen Uconnect infotainment centers and 7-inch customizable gauge clusters, to name a few. For the 2017 model year, the Dodge brand lineup features the 25th anniversary Viper, Durango, Grand Caravan, Journey, Charger and Challenger, including the new Charger Daytona and Challenger T/A, as well as the 707-horsepower Challenger SRT Hellcat, the most powerful and fastest muscle car ever and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.

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