Dodge changes ordering method for 2018 Challenger SRT Demon to deter opportunists

Article by Christian A., on June 21, 2017

The wait is finally over for Dodge enthusiasts; the company will be taking orders for the 2018 Challenger SRT Demon this Wednesday, 21 June. The model will have an asking price of $86,090, including gas tax and destination. For those who take orders this week, expect to get your car this fall.

Dodge said in the press announcement that the company has developed a unique ordering process for the Demon, hoping to prevent speculators from selling the model for much higher prices. Examples of the muscle car that will be sold at or below the MSRP, will receive a lower serial number and also get priority scheduling. Meanwhile, those Demons that will be sold higher than the MSRP will have to wait until after the priority production has been completed.

As you all know, the Dodge SRT Challenger Demon is limited to only 3,000 units in the United States, plus an additional 300 units for the Canadian market. Each one of the Demons will have a serial number that indicates its place in the production order. So far, the company has only planned to build a single model year for it.

However, being a limited-edition vehicle, the company's ordering process may not actually work as they planned, knowing that one can earn a fortune by reselling the highly sought after Demon for a much higher price. And I am quite sure that a hardcore enthusiast out there will be more than willing to pay over $86,000.

In fact, not all Dodge dealers qualify to sell the Challenger Demon as there are requirements that the showrooms have to fit in like selling at least one SRT Hellcat over the last 12 months. Furthermore, qualified dealers will only get a certain number of units depending on their sales performance of models including the Challenger, Charger, and SRT Hellcat. So if you are eyeing one of these, be sure to go to the right dealership before stocks run out.

For those who will be able to make an order on Wednesday, they will also be given access to the Demon Concierge, that is an online hotline where customers can get directly in touch with the automaker to track their orders.

Just a refresher, lucky buyers of the Challenger Demon will be able to drive the 808 horsepower (602 kilowatts) machine, with a torque of 717 pound-feet (972 Newton metres). That power comes from its 6.2 liter supercharged V8 on 91-octane gasoline. With the race fuel in the tank, the muscle car can push its power to a maximum of 840 horsepower (626 kilowatts) and 770 pound feet (1,044 Nm) of torque. What more can you ask for?

Press Release

Dodge Announces U.S. Dealer Allocation Plan for 840-horsepower Dodge Challenger SRT Demon

New Dodge Challenger SRT Demon starts at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $84,995 (including $1,700 gas guzzler tax, excluding $1,095 destination); Demon crate unleashes full power for $1 Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers; Demons sold at a price that exceeds MSRP will be produced after priority production is completed

Dealers can only order as many Demons as they are allocated New Demon Concierge hotline and website to provide direct communication for customers and dealers to track their order U.S. dealers can start placing orders for the Demon on Wednesday, June 21 Production of limited-edition, serialized, single model-year (3,000 United States/300 Canada) Challenger SRT Demon begins later this summer; deliveries to Dodge//SRT dealers to begin this fall

June 20, 2017, Auburn Hills, Mich. - The limited-production, 840-horsepower Dodge Challenger SRT Demon – the fastest quarter mile production car ever – is due to start arriving in dealerships this fall. Today, Dodge is announcing just how it will allocate these rare beasts to its dealer body. “We learned a lot when we launched the wildly popular SRT Hellcats,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and FIAT—FCA North America.

“We’ve taken that information and created an allocation plan that is clear and concise, builds on Demon’s position as the Dodge//SRT halo and makes it easy for our customers to understand how they can put a Demon into their garage and, ultimately, out on the drag strip.” The Dodge Challenger SRT Demon is the first-ever production car to do a front-wheel lift, as certified by Guinness World Records, and it’s the world’s fastest quarter-mile production car with an elapsed time (ET) of 9.65 seconds at 140 miles per hour (mph), as certified by National Hot Rod Association (NHRA).

It also registers the highest g-force (1.8 g) ever recorded at launch in a production car. “The 2018 Dodge Challenger Demon represents the best of what Dodge//SRT stands for – performance capabilities that are second to none, iconic styling and a heritage built on pushing the boundaries of what is possible at a price that is attainable,” Kuniskis added. “We know some dealers may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as a halo for both the brand and their dealership, to bring customers into their showrooms and see everything we have to offer.” The 2018 Dodge Challenger SRT Demon allocation plan is consistent with that philosophy.

Here is how Demon will be allocated to dealers: To be eligible to order a Challenger SRT Demon, dealers must have sold more than one SRT Hellcat in the last 12 months Dealer allocation will be based on 60 percent SRT Hellcat and 40 percent Charger and Challenger sales performance Dealers can only order as many Demons as they are allocated Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers Demons sold for a price that exceeds MSRP will be produced after priority production is completed Dodge is also creating a new Demon Concierge hotline (800-998-1110) to provide direct communication for customers and dealers.

A new website will also allow them to track their orders at www.dodge.com. To qualify as a verified sold order, an acknowledgement document must be completed and signed by the customer, the dealer and be notarized. The document must be received by the Demon Concierge before the vehicle will be slated for production. This important document serves two purposes: Provides a detailed list of safety considerations, technical specifications and features on the vehicle; and Helps determine priority production based on customer-facing contract price Dealers can start placing orders for the Demon on Wednesday, June 21.

Production of limited-edition, serialized, single model-year (3,000 United States/300 Canada) Challenger SRT Demon begins later this summer; deliveries to Dodge//SRT dealers to begin this fall. About Dodge and SRT Brands The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is focusing on its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2017 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, active exhaust, coldair induction, 8.4-inch touchscreen Uconnect infotainment centers and 7-inch customizable gauge clusters, to name a few. For the 2017 model year, the Dodge brand lineup features the 25th anniversary Viper, Durango, Grand Caravan, Journey, Charger and Challenger, including the new Challenger GT, Charger Daytona and Challenger T/A, as well as the 707-horsepower Challenger SRT Hellcat and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world. New for 2018, Dodge introduces the new 840-horsepower Dodge Challenger SRT Demon — the fastest quarter-mile production car in the world and most powerful muscle car ever, as well as the 2018 Dodge Durango SRT – America’s fastest, most powerful and most capable three-row SUV.

Source: Dodge

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