FCA boss talks about the new Dodge Challenger SRT Demon’s price range

Article by Christian A., on April 22, 2017

From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures would eventually be on its price tag. Well, we think we have the probable answer to that enquiry. Only last week, Tim Kuniskis had spoken with Road & Track and mentioned that the muscle car will cost below $100,000. Isn't that a good start?

During the interview, Fiat Chrysler’s Head for Passenger Car Brands explains that although the starting price will be more expensive than the standard HellCat, the SRT Demon would still fall under the six-digit figure. In that case, if the Dodge Challenger SRT Hellcat comes with a $64,000 price tag, the Demon’s asking price will be more or less $35,000 higher—still a lot less expensive than a Tesla Model S P100D model that comes with a starting price of $135,000.

The Demon boasts a menacing 840 horsepower under the hood. That said, customers can also benefit from its very swift 0-62mph 3-second acceleration as compared with other cars in the market. By hitting a quarter mile in only 9.65 seconds, the Challenger SRT Demon is in fact, way faster than a $1.4M La Ferrari hyper car being offered by Ferrari.

Nevertheless, Fiat Chrysler’s viral marketing campaign has brought so much attention to the new sports car during the last several weeks. In line with this, the Challenger SRT Demon has also landed a role on the latest “Fast and Furious" as Vin Diesel’s hot car in the film.

In the previous year, Dodge’s sales figures for the said muscle car fell short at almost 9% despite the impressive number of deliveries made by the company entirely. But given the massive exposure both in the music and movie industry including celebrity endorsements and endless teasers, we think the Challenger SRT Demon would fare incredibly well by the end of the year. FCA after all knows where to start.

In any case, the SRT Demon will only come into production this year with a maximum of 3,300 units. FCA will be allocating 300 examples for its Canadian market while the remaining 3,000 units will be sold in the US. Each vehicle will come with a personalized plate with the owner’s name for those who place their orders from the factory. The “below 6-digit figures” will of course vary depending on the dealer’s margin.

Source: Road&track

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