2018 Dodge Challenger SRT Demon breaks records, also boosts sales of other Challenger models

Article by Christian A., on September 20, 2017

With all the hype surrounding the Dodge Challenger SRT Demon, it seems that it will be one of the most successful vehicles from the automaker even before it hits the production line.

Dodge never doubted that people would be lining up to purchase the 840 horsepower (626 kilowatt) muscle car. But now, the automaker is pleased to reveal that the Challenger SRT Demon is getting so much attention that its capability to attract customers has trickled down to the other mainstream versions of the Challenger.

FCA's North American passenger car brands said to The Detroit News that the first ever Demon has not been built yet, but the public has been talking about the car since January this year. Moreover, all this hype has pushed sales of the Challenger up and through the roof, and that the automaker has broken sales records this year, said Tim Kuniskis.

As of August 2017, Dodge has already sold over 47,496 units of the Challenger, according to Carsalesbase. That is way more than the annual sales of Dodge from 2008 to 2012. And according to sales figures, the Challenger had overtaken sales of the Chevrolet Camaro.

Experts are unsure whether the Demon's effect on sales will last long, but Kuniskis says that it has made a pretty good impact on sales of the SRT, Scat Packs, and the standard Hellcats. Furthermore, the Demon is not just about boosting sales of other Dodge model, but the company built it to cement the image of what the brand is in people's minds.

Could the Dodge Challenger SRT Demon be an angel in disguise? If you have not heard yet, the model comes standard with a 6.2 liter supercharged V8 that produces 808 horsepower, which can be pushed even further to 840 horsepower with the Demon Crate package. It also has a torque power of 717 pound-feet. In only 9.65 seconds, it can do the quarter-mile sprint at 140 miles per hour. The V8 engine will work with an eight-speed automatic transmission that brings power to the rear wheels.

Dodge made sure to consider the Demon's overall weight when designing this model. As standard, customers will get the Challenger SRT Demon with only two seats, but they can opt for optional passenger seats if they wish.

Only 3,000 examples of this model will be built in the United States, while another 300 is targeted for Canada, and it will go on sale this fall. Also, a couple of months ago, insurance company Hagerty announced that they will be offering an insurance package for customers of the Dodge Demon, which will include a special hotline only dedicated to Demon owners.

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