2018 Ford Fiesta may not be offered in the US due to sluggish B-segment sales

Article by Christian A., on July 26, 2017

Romanian automotive media publication cars.ro earlier said that the new Ford Fiesta will no longer be offered in the United States. Robert Stiller, Ford’s vehicle program manager for the B-segment, said that since the demand for such vehicles is declining in North America especially in the US, the new generation Ford Fiesta is targeted only at markets in Africa, the Middle East and Europe. Aside from the US, the B-segment is also becoming less popular in China and Latin America, which very much explains why the company is responding accordingly. It should be noted that Ford hasn’t made any official announcement yet but is likely to confirm the matter any day now.

It can also be recalled that the B-segment sales in the US have significantly declined in the last few years. To support this, Autoevolution recounted how Ford was only able to sell around 48,807 units in the country from the previous year. A 31% drop, the figure marks a significant decrease in Fiesta’s sales performance compared to the 71,073 examples sold in 2013.

Currently, Ford is busy showing off the 2018 Ford Fiesta to potential clients and European automotive journalists. The company has no difficulty in selling roughly 300,000 units in Europe every year. Motor1UK’s Editor Alex Goy, one of the first to get his hands on the new Fiesta, was nonetheless impressed with the new car.

The new Fiesta will be manufactured exclusively in Cologne, Germany, and will come either in 3-door or 5-door hatchback body styles. Now on its seventh generation, Ford has narrowed down the trim levels by replacing the Ambiente with Trend as the new entry level variant. Since the Mk 7’s three box design isn’t very popular in Europe, the Middle East and Africa, Ford thinks the 3-door and 5 door models will do for now.

Along with this, the Fiesta ST’s 1.6-liter four-cylinder engine has been replaced with a 1.5-liter EcoBoost three-cylinder with twin independent variable cam timing and turbocharger. With 197 hp (200PS) and 214lb-ft (290 Nm), the new configuration allows the Fiesta to run from zero to 62 mph (100 km/h) in 6.7 seconds.

Dubbed as the first hatchback with three-pot engine, the hot Ford Fiesta ST impresses all the more as it comes packed with active exhaust valve and Electronic Sound Enhancement technology. With an all-new EcoBoost engine (for enhanced fuel efficiency) and adjustable driving modes (for unmatched performance), the ST surely provides the most rewarding, engaging, not to mention the most versatile driving experience there is. It’s too bad that Americans might miss out on all the fun.

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