During the 2018 Beijing Motor Show, Geely revealed a new flagship saloon model, and for the very first time, it looks like the Chinese automaker might actually set the bar for other international marques to follow.
The Bo Rui GE is the first-ever model to roll out of the automaker’s new design centers set up by Peter Horbury, the company’s head of design, who once worked in Volvo and is now with Geely to oversee design of the company’s subsidiaries. He has been a part of brands like Lotus and LEVC, also known as the company that makes the London taxi.
According to Horbury, the Bo Rui GE was not made under the influence of the Western culture. Rather, it is a sign that the Chinese’s tastes are changing. During his interview, he also stated that the Chinese market has evolved and has become more sophisticated and mature compared to how they were a few years ago. This way, the automaker has also evolved into becoming a confident global brand that can now develop segment-leading cars, but still with a hint of its Chinese origin.
An Conhui, CEO of Geely, said in Beijing that the new Bo Rui GE was designed as a practical choice in a new technological era. In other words, the automaker is focused on practicality instead of something that rich collectors will just store in their garages or showrooms.
What powers the new sedan is an exclusive 1.5 liter engine that can either work on its own or with a plug in hybrid setup. This is then mated to a seven speed automatic transmission that makes it more powerful while cutting fuel consumption.
In Beijing, Horbury also gave reporters a summary of the car, mentioning that the front and rear lights get their inspiration from Chinese lanterns as well as a gymnast’s ribbon’s twist. He also likens the grille to the expanding cosmos. Meanwhile, the cabin features a 12 inch touchscreen on the dashboard.
Among the highlights of the Bo Rui GE is a brushed metal trim that stretches around the length of the front doors that are backlit at night. This reveals a pattern of rectangles that add drama when it gets dark. Customers who are tech savvy could opt for the touchscreen smart key option too, which Horbury says can be used to check and control certain functions on the new car.
For those of you who are interested in Geely’s newest development, sources say that the Bo Rui GE will go on sale within the next three months in the Chinese market, followed by its arrival in select markets around the world.