Let’s have a closer look at what’s on the Genesis G70’s grille

Article by Christian A., on September 26, 2017

A lot of people have been wondering what is that on the Genesis G70’s grille. One really would not notice such a thing from afar, but if you get up close and personal, then you would see something planted on the center of its grille.

Well, experts say that this is a front-mounted radar that works with the driver assist system that the G70 features. This new technology features adaptive cruise control, emergency automatic braking, frontal collision warning and such. A number of automakers have this technology installed on the front end of their cars, but so far, not many of them have great results, but we have yet to see how it works on the Genesis G70.

As mentioned earlier, the front-mounted radar has not performed as well as automakers and customers expected it to. For instance, Hyundai, Genesis’ mother company used the same technology for its mid-size Sonata sedan - and this might be the worst mistake they have ever made.

The radar tool, wrapped in a high gloss plastic, can be found mounted on the front grille of the Sonata just below the Hyundai badge, ruining the overall face of the vehicle, as you can see in the photo. It literally looks like sticking a bandage on someone’s face. Whoever designed and approved this deserve the criticism from the public.

Read more about: 2018 Genesis G70

Apparently, the Korean automaker has learned from their mistake and has improved the radar’s look in the new Genesis G70 as there’s some camouflaging work going on this time. The new design is made of a piece of black plastic that is still mounted on the front grille, but instead of standing out and marring the look, it had been disguised to look like it is part of the grille.

Since we have not personally seen the model yet, we cannot tell how they did this seamlessly. It could be that the camouflage was achieved with a sticker, paint, or a high-tech laser etching. But what we know is that it has been made to deceive our eyes with its design. Props to Genesis for finding a proper solution to this problem.

Though it now looks physically better, some people will not be satisfied with this as they would prefer to have a radar that is built into the car, instead of having to attach it to the front grille and sugar coating it. The biggest question is how long until the camouflage of the radar wears off? Moreover, some people prefer having all the hardware bits installed inside the car. For instance, Subaru has its EyeSight driver assist system installed at the top of the windshield behind of the rearview mirror. And instead of a radar, they use a pair of stereoscopic cameras, leaving the grille of the Impreza, Legacy, Outback, and Forester intact.

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