Hyundai has unveiled to the global public its latest sedan that elegantly combines luxury and performance in one innovative package under its Genesis luxury brand – the new Genesis G70. It is the third model in Hyundai’s Genesis brand, following the Genesis G80 and the Genesis G90. But while its larger siblings were much focused on luxury, the new Genesis G70 aims to offer a perfect blend of luxury and high performance.
The new Genesis G70, however, won't be competing in a new market, as it is bound to fight its way in the mid-size sport sedan segment – considered as one of the most fiercely fought battlegrounds among premium vehicles. It will be competing against the likes of the BMW 3-Series, Mercedes-Benz C-Class and Audi A4, as well as the Alpha Romeo Giulia and the Cadillac ATS.
In this segment, one of the main selling points is the amount of sportiness that a competition could offer. Central to this is an engine that allows a luxury car to eke out a sporty performance.
An array of advanced driver assist systems is also installed on the new G70 like as Blind Spot Collision Warning (BCW), Driver Awareness Warning (DAW) Forward Collision-Avoidance Assist (FCA) and Highway Driving Assist (HDA).