Hyundai hits us with more teasers of the Kona subcompact SUV

Article by Christian A., on May 1, 2017

During the past month, the South Korean automaker Hyundai teased the public of its upcoming newest SUV which is called Kona. Recently, a second wave of teasers has been released by Hyundai.

Hyundai Kona, the upcoming subcompact SUV, is scheduled to be launched this summer. With Kona's nearing debut still a few months away, Hyundai Motor Company is now revealing more tidbits of its new member. Previously we only saw a close-up of a headlight but now the latest teaser revealed a more detailed face of Kona that is surrounded by shadows.

It seems that all future releases of the South Korean car manufacturer will bear a bolder new design, as seen with the new Accent and the "progressive appearance" of the Kona. Moreover, both vehicles also exhibit the company's new Cascading Grille. The front fascia's design is highly similar to the Jeep Cherokee's twin-headlamp style, with the top LED strips daytime running lights fitted above the lower LED headlights.

According to Hyundai, the lower lamps will also serve as the primary source of illumination during night time drives. The lines of the Kona's hood with what seems to be a center air scooper closely indicates that the new vehicle will sport a slick styling when it will be revealed. Paired with a downward sweeping roofline in the spy photos, we can anticipate that the newest Hyundai addition could be a real threat against the Mazda CX-3, Nissan Juke, Toyota C-HR and the Honda HR-V. Hyundai also added that this design will give Kona the "confident, progressive appearance with sleek and sharp edges".

As of now, there is still no official word from Hyundai regarding the powertrain of the Kona. However, the new SUV is rumoured to utilize a modified version of the platform that is used by the Euro-exclusive Hyundai I20 hatchback, and the mechanicals will probably come from a larger i30. With all these info, we are guessing that gasoline and diesel 4 cylinder engines will be available, producing between 100 and 175 hP, and driving will be controlled by the front wheels- although all wheel drive could be opted by consumers. This would be considered as a big advantage especially in the United States if the South Korean company will be gearing up against all-wheel drive rivals in the same tier.

Hyundai is still mum at this time where will the new SUV will be made available. The Kona is considered an important asset for Hyundai as the company aims to be the leading Asian automotive brand in Europe by the year 2021. The new SUV is hoping to follow in the footsteps of Tucson and Santa Fe SUVs, named after famous geological locations. In case you’re not familiar, Kona is a famous coastal area on the Big Island of Hawaii. Ultimately, we are all hoping that the Kona's teaser campaign will not be as long as the Dodge Challenger SRT Demon -- a solid 3 months long.

Press Release

THE ALL-NEW HYUNDAI KONA: SLEEK, SHARP AND PROGRESSIVE

Hyundai Motor is unveiling further details of the All-New KONA ahead of its world premiere in the coming months. It features a progressive character combined with Hyundai’s new design identity which represents a unique proposition in the sub-compact SUV segment.

The All-New KONA’s front is expressive and powerful, adopting Hyundai Motor’s new family identity, the Cascading Grille. The new twin headlamps enhance the visual impact, with the LED Daytime Running Lights positioned on top of the LED headlights. The separated lights at the front deliver a confident, progressive appearance with sleek and sharp shapes. The bold front and rear are emphasised by the car’s wide stance and its voluminous, aggressive body styling.

The All-New KONA offers customers a true SUV experience. Its elevated seating position ensures better visibility for drivers and increases driving comfort, while the optional four-wheel drive enhances the ride and handling characteristics.

The launch of the KONA represents the next step for Hyundai Motor Europe on its way to becoming the leading Asian automotive brand in Europe by 2021 with the launch of 30 new models and derivatives. With more than 1.4 million sales since the introduction of the first-generation Santa Fe in 2001, Hyundai Motor has established its credibility in the SUV segment and with the KONA the company is adding a fourth true SUV to its range in Europe.

Further information about the All-New Hyundai KONA will be released in the near future, with the official unveiling scheduled for summer 2017.

Source: Hyundai

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