Hyundai drops first teaser for 2018 Kona subcompact crossover

Article by Christian A., on April 4, 2017

Devoted Hyundai followers, say hello to the new Hyundai subcompact crossover from the South Korean automaker that will soon grace the roads. The first official teaser is now out in public and if you think that it closely resembles a new Jeep Cherokee, you’re not alone. This new sub-compact will come by the name of "Kona" -- sounds catchy, right?

In keeping with Hyundai's true blue tradition, the 2018 Kona is named after a known American location. We bet that "Kona" is somewhat familiar to many folks. The Kona 2018 will be considered as Hyundai's smallest crossover in the Old Continent to date. Well, Hyundai decided to give the new B-SUV the label "Kona" after the Hawaii's symbolic Big Island go-to destination, largely reflective of the island's active image and one-of-a-kind lifestyle.

Kona is also known as the Ironman World Championship homestead, an event held every October where the world's greatest course triathletes attempt to outdo each other in what is considered as the world's hardest one-day event- including a 3.8km swim, 180km ride and a mind boggling 42.2 km run. The all new B-SUV will be the 4th member of the brand's SUV line-up in Europe comprising of the Tucson, Santa Fe and Grand Santa Fe. This subcompact crossover acquires its blueprint from the Intrado concept which was previewed back in the year 2014.

At this point in time, it depicts that it has a rather dissimilar appearance than anything so far in the Hyundai's recent supreme automotive line-up. Hyundai has been mum about the exact date of the official unveiling of this new subcompact SUV, but it will allegedly boast what the folks in Hyundai detailed as "progressive style". Moreover, its design supposedly reflects the lifestyle of the modern clients.

Specifications of this subcompact have not been made public by the South Korean automaker as well, but the 2018 Kona is expected to start with a 1.0 T-GDI, the same set-up as both the i120 and 130. Meanwhile, the 1.4 liter is in talks of making the cut. In addition, the 1.6 litre CRDi will also be sent to production to closely ensure the needs of the diesel loyalists.

The teaser image revealed LED- accented slim sexy headlights, the main lamp units sitting down low, and the taillights also fitted with LED to complete the matching look. Further, spy photographs displayed a small-sided vehicle that slightly sits higher off the ground in comparison to the i20 and 130. Regarding the power distribution of the Kona, there's still no news about the accessibility of the all-wheel drive setup, but it is largely considered that Hyundai will remain with the Front Wheel Drive composition as made standard in most of their subcompact releases.

There's no formal announcement yet from the South Korean automaker if it will release the Kona to the Asian Market. The Hyundai Kona will be sitting beneath both the Tucson and Santa Fe, and only time will tell if this newcomer will be tasked to go up against the Mazda CX-3, Ford Ecosport, Mitsubishi ASX, Holden Trax and the Honda HR-V.

Press Release

HYUNDAI MOTOR EXPANDS ITS SUV FAMILY WITH THE ALL-NEW HYUNDAI KONA

Hyundai Motor announces the name of its new sub-compact SUV: The All-New Hyundai Kona. The all-new B-SUV will be the fourth member of the brand’s SUV family in Europe consisting of Grand Santa Fe, Santa Fe and Tucson. It features a progressive style that reflects the lifestyle of modern customers.

The All-New Hyundai Kona is an important milestone of Hyundai Motor’s journey to become the leading Asian automotive brand in Europe by 2021 launching 30 new models and derivatives. Building on Hyundai Motor’s SUV credibility with more than 1.4 million sales since the introduction of the first generation Santa Fe in 2001, the All-New Hyundai Kona is a true SUV.

The name Kona continues Hyundai Motor’s SUV naming strategy and is derived from the Kona district on the Big Island of Hawaii. The island’s energetic image and unique lifestyle matches the All-New Hyundai Kona’s dynamic character.

Its true SUV genes, progressive design and premium features enhance the brand’s appeal to attract new customers.

Further news about the All-New Hyundai Kona will be released in the near future.

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