Jaguar gives sneak peak of 2018 XF Sportbrake at Wimbledon Center Court

Article by Christian A., on April 28, 2017

Jaguar fans, as well as auto enthusiasts in general, has a reason to celebrate this week as the brand gave everyone a peek of the new 2018 XF Sportbrake. This was done at the Center Court of Wimbledon.

With The Championships, Wimbledon 2017, expected to begin in a little over two months, the luxury automaker was spot on in choosing to display this dynamic sports estate on the All England Lawn Tennis Club with its well-trimmed surface. The choice of venue is not a surprise as the brand is the official partner of the event, which will begin on July 3 and end on July 16, 2017.

Director of Design of Jaguar himself, Ian Callum, was on hand to see the ground transformed with the help of Head Groundsman Neil Stubley.

In a statement, Director Callum shared that under the XF Sportbrake, the brand was able to make a profile that curves all the way to the back in order to give this model that athletic feel and sense of speed. Through this latest offering, he continued, customers should expect practicality to be at new levels while remaining to experience the agility and dynamism Jaguar models are known for.

Meanwhile, Stubley said that while he and Ian come from different fields, they share one thing and this is their dedication in getting precise perfect lines. He added that even if only a single line is not in place, the entire world would be able to see it. Stubley said further that it was important that for each line drawn, the precision should be 100%.

Jaguar revealed that sale of the XF Sportbrake will begin this summer and by then, will join the XF Sports Saloon and ultimately become part of the brand’s line-up. In addition, with the confirmation that the XE Sportbrake is not likely to be in the works anytime soon, the XF Sportbrake will serve to be the sole wagon in the lineup.

It was last year when Jaguar first disclosed that it was developing a wagon version of the XF. The announcement was made by Andy Goss, the brand's Sales Operations Director, during the 2016 Paris Motor Show. Goss confirmed that the XF Sportbrake was being developed and that a prototype was already undergoing testing on the roads of U.K. After that there were a lot of question as to how the actual vehicle would look.

Based on Jaguar’s preview, the XF Sportbrake will have a panoramic glass top, which will clearly make it all the more appealing to customers. Given what it is going up against, the expectation is that this model will have the same engine equipped in the sedan version. Further, since it is a wagon, then it is likely to offer more space in its trunk. No price details has been released but the sedan version has a base price of a little under $48,000.

Press Release


Jaguar has revealed the first glimpse of the desirable new XF Sportbrake over Wimbledon's iconic Centre Court.

With less than 70 days to go until The Championships, Wimbledon 2017, the famously manicured surface of the All England Lawn Tennis Club served as the canvas for a large-scale outline of the dynamic sports estate.

Jaguar Director of Design Ian Callum watched as ground staff transformed the venue’s famous white lines under the expert eye of Head Groundsman Neil Stubley.

Ian Callum said: “With XF Sportbrake we’ve created a silhouette which sweeps towards the rear, almost into the distance, and really gives the car a sense of speed and sportiness. It will bring new levels of practicality to the range without sacrificing the dynamic design and agile handling our customers expect.”

Neil Stubley said: “Ian and I come from very different professions but the roles of Head Groundsman and Design Director at Jaguar have one thing in common – our dedication to achieving perfect precise lines. If we get one line out of place, the whole world will see it, so it’s vital that we achieve 100 per cent precision with every line we draw.”

The XF Sportbrake will join the award-winning XF sports saloon in the Jaguar line-up when it goes on sale this summer.

Jaguar is official car partner for The Championships at Wimbledon 2017, which runs from Monday 3 July to Sunday 16 July.

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