Range-topping 2018 Nissan Armada Platinum Reserve trim unveiled at Texas State Fair

Article by Christian A., on September 29, 2017

A few months back, Nissan announced that the 2018 Nissan Armada will be getting a number of upgrades. But now, the company has finally revealed what’s in store for the range topping Platinum Reserve trim of the SUV at the State Fair of Texas. And one of the coolest things it comes standard with now is the Intelligent Rear View Mirror that allows you to view the rear view camera as a mirror, or you could switch it to display the view of the rear-mounted camera.

The Platinum Reserve not only gets technology upgrades. Physically, it has been made to look more luxurious than the lower trims. For instance, customers could choose from two-tone leather seats that match the dark brown and quilted charcoal. And to add some extra detail, the stitching will be in orange. To further add to that, there will be Black Quartz trim around the cabin, and of course, an exclusive Platinum Reserve emblem on the console to let everybody know that the buyer drives the range topping trim.

To match the ultra-luxurious cabin, Nissan made sure that the Armada Platinum Reserve’s exterior looks just as unique. The grille gets dark chrome pieces around it, while the door handles and the mirror caps get an upscale look too. The new 20-inch wheels also get the same dark chrome finish.

Customers could get their hands on the Platinum Reserve trim beginning in October. The range topper will start at $62,985 for the rear-wheel drive, which already includes the destination fee of $1,295. On the other hand, the four-wheel drive variant costs a little more starting at $65,885 after destination.

It wasn’t just the Armada Platinum Reserve that made it to the State Fair of Texas. Nissan took advantage of the event to show the public the Midnight Edition versions of the Titan, Titan XD, and Frontier pickups. All three trucks feature blacked out pieces including the front grille, headlight surrounds, foglight trim, and the fender louvers on the XD. A set of 20 inch blacked out wheels, and some Charcoal accents, are included in the Titan too.

Currently, Nissan has not released the pricing information of the Midnight Edition models but that’s expected to arrive anytime soon as sales are slated to begin this fall. Billy Hayes, division vice president of Nissan Sales, said that customers would save around 50 percent of the price if they get the Midnight Edition Package, rather than ordering the items separately. This strategy makes it more appealing to value seekers as well as those who look for a car that stands out of the crowd. If you were to choose between the three trucks, which one of the would you pick and why?

Press Release

2018 Nissan Armada Platinum Reserve makes world debut at State Fair of Texas

Under the watchful eyes of “Big Tex,” the 55-foot-tall cowboy statue that greets attendees of the annual State Fair of Texas, Nissan today unveiled the new 2018 Armada Platinum Reserve, the most luxurious version of Nissan’s flagship full-size Armada SUV ever.

The new Armada Platinum Reserve takes the fully equipped Armada Platinum grade to the next level with a Dark Chrome exterior trim (front grille, door handles and outside mirrors) and 20-inch Dark Chrome wheels. Custom interior treatment includes two-tone leather-appointed seats with unique stitching, Black Quartz and premium wood tone interior trim and embossed “Platinum Reserve” emblem on the console lid. The Platinum Reserve is scheduled to arrive at Nissan dealerships nationwide in late October with an MSRP3 of $61,690 for the 2WD model and $64,590 for the 4WD model.

Along with the world debut of the Armada Platinum Reserve, three new additions to the hot selling portfolio of Midnight Edition models are making their first public appearance at the State Fair – the TITAN, TITAN XD and Frontier Midnight Editions. The 2018 Frontier, TITAN and TITAN XD Midnight Editions will be available in late fall 2017. Pricing is not finalized yet for the Midnight Edition packages but is expected to provide customers with a significant discount versus if the items were purchased separately.

"With its annual attendance approaching 2.5 million fairgoers, what better place to showcase the Armada Platinum Reserve – the most luxurious version of the reigning SUV of Texas – than the State Fair of Texas?" said Billy Hayes, division vice president, LCV and Trucks, Nissan North America, Inc. "And of course we know Texans love trucks, so we think these new Midnight Editions are going to be a big hit here in the Lone Star State."

The TITAN and TITAN XD Midnight Editions include a long list of special features: black front grille with dark insert, dark headlights, black fog light finishers, black fender louvers (TITAN XD only), black outside rearview mirrors and door handles, step rails, black exterior badging, 20-inch black-painted aluminum-alloy wheels, body-color front and rear bumpers, charcoal interior trim, Midnight Edition exterior badges and available Midnight Edition floor mats. Both are available in a choice of three exterior colors – Magnetic Black, Gun Metallic and Pearl White.

The 2018 Nissan TITAN and TITAN XD are assembled in Canton, Miss., with engines assembled in Decherd, Tenn. or Columbus, Ind., and are covered by "America’s Best Truck Warranty4"– featuring bumper-to-bumper coverage of 5 years/100,000 miles, whichever comes first.

The 2018 Frontier Midnight Edition includes gloss black grille, 18-inch gloss black aluminum-alloy wheels, semi-gloss black step rails, body-color front and rear bumpers, black outside rearview mirrors and door handles, black badging and available Midnight Edition floor mats. It is available in a choice of Magnetic Black, Gun Metallic and Glacier White exterior colors.

"The Midnight Edition Package pricing averages about a 50 percent discount versus if the content was ordered separately, making them appeal to value seekers as well as buyers who want to stand out from the crowd,” added Hayes. “The only deal sweeter would be a six-pack of deep-fried candy bars over in the Fair’s concession area."

The 2018 Midnight Edition lineup also includes Altima, Maxima, Murano, Pathfinder, Rogue and Sentra.

The Armada Platinum and Platinum Reserve’s Intelligent Rear View Mirror (I-RVM)1 uses a high-resolution camera mounted on the rear of the vehicle to project a clear image onto an LCD monitor built into the standard rearview mirror. A switch located at the bottom of the mirror allows the driver to access either the traditional rearview mirror system or the new Intelligent Rear View Mirror. The technology is exclusive in the full-size non-luxury SUV segment2 and a first for any Nissan vehicle.

The 2017 State Fair of Texas runs Sept. 29 – Oct. 22 at Fair Park in Dallas.

Source: Nissan

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