Nissan officially unveils its Navara-based SUV dubbed as Terra

Article by Christian A., on February 27, 2018

In the past couple of months, we have been seeing spy photos of the Nissan Terra, and finally, it is time to see the first official images of Nissan’s Navarra based SUV. The prototype is scheduled to make its debut at the 2018 Beijing Motor Show that will take place in April. And we are not surprised as to why the People’s Republic will host the worldwide unveiling of the said model. That is because the Nissan Terra will be first sold in the Chinese market, beginning in spring this year.

As for the exterior, the Nissan Terra has not changed that much, as most of the design elements of the pickup truck have been carried over. Similar with the interior, it doesn’t get many upgrades compared to its predecessor, so both models look very similar.

Having said that, the automaker wants to make it clear that the 2018 Terra is focused more on the company’s midterm plan which we know as the “Nissan MOVE to 2022”, while focusing on an array of frame and LCV models.

Furthermore, the Japanese automaker said that one in every six vehicles that they sell worldwide is either a frame based vehicle or a light commercial vehicle. The automaker’s division for Nissan’s frame and LCV is focused on boosting sales by 40 percent by 2022. This could be made possible by launching their new products in China and the rest of Asia first, just like what they are doing with the Terra.

Ashwani Gupta, senior vice president for Nissan’s frame and LCV business, said that he is glad to have the Nissan Terra arrive in China very soon. He describes this rugged SUV to be practical, authentic, and made to drive on any terrain.

Gupta also said that this division is witnessing a steady growth, and their plan is to grow their product lineup. Right now, the Nissan Navara is available in 133 markets, and soon, the Terra will be arriving, so he is confident about the company’s growth.

As early as April, we will be able to get complete details of the spiritual successor of the previous generation Pathfinder. We expect to see the same engine options in this model as that of the Nissan Navarra pickup truck. We also expect to see the familiar 2.3 liter turbodiesel engine for his model.

Furthermore, the Japanese automaker isn’t just focusing on models that are tailored to the Asian market. Instead, the Navara actually serves as a foundation for some other pickup trucks for other automakers like the Renault Alaskan and the more luxurious Mercedes-Benz X Class.

Last year alone, the Japanese automaker’s global frame and LCV sales had reached a total of 907,929 vehicles, which is a 7% increase from the year before that.

Press Release

Nissan announces all-new Terra frame SUV, key to achieving targets of company’s midterm plan

The all-new Nissan Terra frame-based SUV will be the first vehicle from Nissan's frame and LCV division to launch under the company's midterm plan, Nissan M.O.V.E to 2022, when the vehicle premieres in China this spring.

Nissan's frame and LCV business unit, made up of frame SUVs, pickups, vans, light-duty trucks, is seen as critical to achieving the company's midterm plan objectives. One in every six Nissan vehicles sold globally is a frame-based vehicle or an LCV, and the company is focused on capturing this division's full potential. The business unit's objectives under the midterm plan include increasing sales by more than 40% by 2022 and becoming a global leader in pickups and frame-based SUVs.

"I'm very pleased to announce that the all-new Nissan Terra will soon arrive in China," said Ashwani Gupta, senior vice president for Nissan's frame and LCV business. "This rugged SUV is practical, authentic, and designed to go anywhere. The Nissan Terra goes on sale this spring, first in China, with other Asian markets soon to follow."

He added: "Nissan's frame and LCV business is seeing steady growth, and with our ambitious midterm plan and growing product lineup, we're confident that this growth will continue. It is an exciting time for Nissan. We have the Nissan Terra arriving soon, the award-winning Nissan Navara is now in 133 markets worldwide, and more drivers are purchasing our LCVs around the world."

In 2017, Nissan's global frame and LCV sales reached 907,929 vehicles – about a 7% increase from the prior year.

Further information about the Nissan Terra will be available in April.

Source: Nissan

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