2018 Volvo V90 Cross Country will take part in campaign against ocean pollution

Article by Christian A., on November 1, 2017

As we know, Volvo will be holding the 2017/18 Volvo Ocean Race soon. And to celebrate the start of this event, the Geely-owned luxury automaker prepared an eco-friendly special edition V90 Cross Country rugged wagon. This unique vehicle was made by the automaker’s Special Vehicles department, in a bid to fight marine pollution. Parts of the car like the carpet inlays were made from manufactured fabric called Econyl - made from 100 percent recycled nylon. And believe it or not, the luxurious cabin was actually made from fishing nets that had been abandoned and extracted from the seabed.

What makes it different from a standard V90 Cross Country are the colour accents that it will come with. One will notice a combination of matte grey and bright orange accents on its Crystal White body, which the standard model does not have. If you remember, we actually first saw these styling details back in 2014 on the Concept XC Coupe, and it is finally being implemented on a production model. There are other novelties such as a new set of alloy wheels, while the seat upholstery gets a tailor-made stitching.

To give back, Volvo will donate 100 euros ($116) of the sales from each of the first 3,000 cars that will be assembled. That goes up to a total of 300,000 euros ($348,400). These funds will go to Volvo’s Ocean Race’s Science Program, which hopes to clean up ocean plastics. However, we do not know if the automaker will stop at making only 3,000 examples of the model.

For this year’s Volvo Ocean Race, we should expect boats that feature a number of sensors that can obtain data that they will gather from the deepest and most remote parts of the oceans. This information ranges from barometric pressure, temperature, wind speed and currents. With the data gathered, we can get more precise weather forecasts and scientists all over the world will be able to create better climate models.

Apart from getting better weather forecasts, the onboard sensor will also measure factors including the water’s salinity, algae, and dissolved CO2. This will help us understand how plastic affects the ocean life, and will give us more details about plastic pollution.

Enough talk about the ocean and let us get back to the car. The automaker said that the eco-friendly special edition V90 Cross Country will be delivered to 30 countries, including most countries in Europe, the United States, China, Japan, and some countries in the Middle East and Africa - at least for the initial batch of 3,000.

Press Release

Volvo Cars celebrates start of Volvo Ocean Race and supports fight against ocean plastics with special V90 Cross Country

Volvo Cars, the premium car maker, today reveals a special version of its award-winning V90 Cross Country all-road estate to celebrate the start of the 2017/18 Volvo Ocean Race.

Buyers of the car will also contribute directly to helping understand the health of our oceans. To support the Volvo Ocean Race’s Science Programme around ocean plastics, the company will donate EUR 100 for each of the first 3,000 V90 Cross Country Volvo Ocean Race cars it plans to build. The resulting total donation of EUR 300,000 underlines Volvo Cars’ long-standing commitment to environmental care.

The Volvo Ocean Race Science Programme equips boats in this year’s race with a variety of sensors that will capture data from some of the remotest parts of the world’s oceans. This includes temperatures, barometric pressure, currents and wind speed, which will help contribute to more accurate weather forecasts and climate models used by scientists globally.

Furthermore, the boats will measure levels of salinity, dissolved CO2 and algae in the sea water around them. Combined with other data on microplastics, these measurements will help create a more complete picture of the scale of plastic pollution and its impact on ocean life. The Programme’s science partners include the NOAA (National Oceanic and Atmospheric Administration).

“We’re proud to support the Volvo Ocean Race’s Science Programme which will help improve our understanding of the health of the oceans – our greatest natural resource,” said Stuart Templar, Director of Sustainability at Volvo Cars. “As a company, we work to minimise our impact on the world around us, so this project’s innovative approach to tackling a major environmental problem was a great fit for us - not least as we head towards an electric future.”

The car itself will help tackle the problem of marine pollution, as the carpet inlays are made from Econyl, a fabric made from 100% recycled nylon, including abandoned fishing nets reclaimed from the seabed.

The V90 Cross Country Volvo Ocean Race was developed by Volvo designers and a group of engineers within the company’s Special Vehicles department, a purpose-built facility at Volvo Cars’ base in Torslanda, Sweden. The engineers at Special Vehicles specialise in developing bespoke models and are also responsible for Volvo Cars’ ultra-luxurious Excellence models as well as the police version of the V90 and V90 Cross Country.

Taking the existing model as a starting point, the V90 Cross Country Volvo Ocean Race comes with all the standard features customers have come to expect from a Cross Country model, such as all-wheel drive, increased ride height and a chassis optimised for comfort and control in all weather and road conditions.

A special, expressive design and colour palet inside and out sets the V90 Cross Country Volvo Ocean Race apart from its siblings in the 90 Series. Matte grey and bright orange details, first shown on the acclaimed Volvo Concept XC Coupé from 2014, are combined with a Crystal White exterior colour and special wheels and stitching.

“The V90 Cross Country Volvo Ocean Race is a balanced and capable all-road car, at home on normal roads and off the beaten track,” said Dan Olsson, Vice President Special Vehicles & Accessories at Volvo Cars. “On top of that it includes a range of specially developed standard features such as an integrated, detachable torchlight, additional power outlets and smart dirt- and water-resistant materials.”

The initial production volume of 3,000 cars will be sold in 30 markets around the globe, including most countries in the EMEA region as well as the United States, Japan and China.

Source: Volvo

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