Volkswagen junks CC to usher in new Arteon four-door fastback

Article by Christian A., on November 30, 2016

With the Volkswagen CC on its way out, the automotive world is saying hello to its replacement – the Volkswagen Arteon. Due to arrive as an all-new vehicle for the 2018 model year, the new VW Arteon is expected to be a better version of the current VW CC. While the actual unveiling of the new VW Arteon is pegged to occur in March 2017 at the next Geneva Motor Show, the German carmaker is already providing an early glimpse into the new model.

The 2018 VW Arteon is basically a renamed 2018 VW CC. Volkswagen’s decision to drop the name could be an effort to save the four-door fastback from falling sales. The German carmaker launched the VW CC on the market in 2007, receiving praise for its sleek exterior and ergonomic interior. However, sales of the VW CC in the recent years haven’t been encouraging. For instance, the automaker only sold fewer than 6,300 units of the VW CC in the United States in 2015. Disappointing indeed!

Whether the new Arteon could save VW’s four-door fastback’s from fallen grace remains to be seen. But meanwhile, we could feast on the teaser of the new VW Arteon provided by the German carmaker less than four months into the 2017 Geneva Motor Show. But if we couldn’t wait for March 2017 to come, we could take a review of the Volkswagen Sport Coupé GTE Concept that was unveiled at the 2015 Geneva Motor Show. The VW Sport Coupe Concept GTE is basically a preview of the VW CC; and with the CC gone (by name), it previews the new Arteon.

VW referred to this as the Sport Coupe Concept GTE and as an avant-garde model that champions a new, progressive Volkswagen design language. This Arteon preview is provided with a new front end design – with the radiator grille, headlights and VW badge merging into a single unit. Its roofline extends like a flattened curve from the A-pillar and into the rear body. Despite having a sports car appearance, the Sport Coupe Concept GTE boasts of excellent passenger headroom with a 480-liter cargo capacity.

VW has confirmed that the Arteon will still feature such styling and has revealed further details about this four-door fastback. For instance, the new VW Arteon features doors with frameless windows as well as top-hinged and wide-opening tailgate – details that differentiate it from the current VW CC. Volkswagen Exterior Designer Tobias Sühlmann remarked that while the Arteon comes with an expressive exterior design, it also boasts of practical values.

According to VW, the Arteon is derived from 'Art' which defines its harmonious lines and emotionality and 'eon' that identifies this four-door fastback as a premium model. It will be VW’s new top model positioned above the Passat.

Press Release

New premium fastback combines avant-garde design and dynamic handling

Three months ahead of its world premiere at the Geneva Motor Show, Volkswagen is providing a first look at the fascinating contours of its new top model, the Arteon. The totally new developed model is positioned above the Passat and emphasises emotionality in the upper mid-class.

In addition to a new and very emotive outline, Volkswagen is also introducing with the Arteon a highly expressive, horizontally accentuated brand look. The bars of the radiator grille extend here into the three-dimensional front headlights, while LED lighting elements additionally emphasise the striking layout and demonstrate dominance.

The four-door fastback impresses both through revolutionary design and great practical value in use. While the doors' frameless windows reflect the typical stylistic elements of a grand tourer, the top-hinged and wide-opening tailgate provides optimum access to the huge boot. Tobias Sühlmann, Volkswagen Exterior Designer, explains: "At first sight, the Arteon arouses enthusiasm through its expressive design. It then surprises through its practical virtues. This combination is unique!"

The name Arteon – with the emphasis put on the first syllable – is made up of two component parts: 'Art' describes the fastback's harmonious lines and emotionality. The ending 'eon' identifies it, in the same way as Volkswagen's top model for the Chinese market, the Phideon, as a premium model.

The new Arteon is being publicly unveiled for the first time at the Geneva Motor Show; its launch will then follow in summer 2017.

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