With around three months before Volkswagen unveils the replacement model for its VW CC – the VW Arteon – the German carmaker is already considering a new version of its model. Even before VW finaly unveils the fastback at the upcoming Geneva Motor Show in March 2017, there are already reports indicating that the carmaker is already considering a shooting brake version of the Arteon.
Slated to arrive as an all-new vehicle for the 2018 model year, the new VW Arteon is expected to best the current VW CC in terms of styling – it would feature a more aggressive design, as indicated by sketches released by the German company. Essentially a renamed 2018 Volkswagen CC, the 2018 VW Arteon is seen as an effort by the carmaker to save the four-door fastback from dropping sales.
VW introduced the CC to the market in 2007, and the fastback instantly gained recognitions for its stylish and sleek interior as well as its comfortable and ergonomic interior. But it seems that the design of the current generation VW CC is growing old on its customers. In fact, its sales in the past few years haven’t been encouraging.
In 2015, sales of the VW CC in the United States failed to breach the 6,300 mark. Volskwagen could be wanting to get rid of this stigma related to the CC name and move on by starting the next generation with a new moniker – the Arteon. According to the carmaker, the Arteon moniker is based from 'Art' that defines its harmonious lines and emotionality as well as 'eon' that identifies this four-door fastback as a premium model positioned above the VW Passat.
It may not be for the 2018 model year, but the addition of a shooting brake version of the Arteon is possible, with the top men at Volkswagen seeking to add more sugar and spice to the German brand. Elmar-Marius Licharz, VW’s head of full-size product lines, told Autocar that a shooting brake version of the new VW Arteon could be viable, and should led to a further spawn of new derivatives. But first, the Arteon has to be launched and sold, VW’s big bosses keeping a close eye on how the market would react on this new product. Licharz quipped that a business case for a shooting brake variant of the Arteon has to be made first before the top management could approve such a project.
Whether the new Arteon could save the four-door fastback from its fallen state has yet to be seen. To take a good look at the new Arteon past the sketches, it might be necessary to see the VW Sport Coupé GTE Concept -- unveiled at the 2015 Geneva Motor Show — which is basically a preview of the next generation VW CC.
The Sport Coupe Concept GTE is defined by VW as an avant-garde model championing a new, progressive Volkswagen design language – sporting a new front end design with the radiator grille, headlights and VW badge merging into a single unit. While having a sports car look, the Sport Coupe Concept GTE features outstanding passenger headroom with a 480-liter cargo capacity.