Chevrolet really does know how to celebrate 100 years of truck heritage. While unveiling a new product doesn’t really count as a celebration, Chevrolet did it very spectacularly during a special event – by dropping the next generation of the Chevrolet Silverado from the sky at Texas Motor Speedway.
The brand was actually celebrating its centennial anniversary at Texas Motor Speedway, with around 600 members of Chevy Truck Legends – a community of loyal Chevy truck owners. These customers have already purchased or leased two or more Chevrolet trucks, or have owned a current body-on-frame Chevy with at least 100,000 miles on the odometer. These loyal owners were able to view new and old models. The best part of all was to see the next-generation Silverado before the truck’s official debut at the upcoming 2018 Detroit Auto Show.
What transpired was an exclusive sneak peek of the carmaker’s newest creation, the all-new 2019 Chevrolet Silverado. While members of the Legends were busy looking back at Chevrolet’s 100 years of heritage, a helicopter -- a big Sikorsky emblazoned with a Chevrolet logo – flew in while lifting a 2019 Silverado over the massive 20,633.64 square feet Big Hoss screen display, and then dropped the new truck onto the tarmac. Then the 2019 Silverado was driven to the stage where it was introduced.
The 2019 Silverado is all new from ground up, and according to Chevrolet, it was built using its experience producing more than 85 million dependable pickups and feedback from over 7,000 customers. The Silverado that was revealed at Texas Motor Speedway was wrapped in new LT Trailboss trim, which is basically the Z71 off-road package with a two-inch suspension lift. One of the eight 2019 Silverado models, the Silverado LT Trailboss employs a factory-tested and Chevrolet-validated suspension.
Alan Batey, president of GM's North American operations, called the 2019 Silverado as a strong and modern yet instantly recognizable Chevy truck. Compared to the current Silverado, the new generation boasts of a new rugged marked by completely new fascia that features a modern horizontal grille marked by projector headlamps and curved LED strips. Its sheet metal conveys solidity as it is drawn across the hood and front fenders. The side features an aggressive swoops as well as a dramatic shoulder line running across the doors and bed to the truck’s rear. The tailgate bears a stamped “Chevrolet”.
For improved levels of capability and performance, the Silverado employs a higher-grade alloy for the roll-formed, high-strength-steel bed floor, making this section lighter yet more functional. By employing mixed materials and advanced manufacturing, the new Silverado is lighter than before, resulting to high levels of performance.
Chevrolet will officially unveil the next-gen 2019 Silverado to the global public at the upcoming Detroit Auto Show in January 2018 -- exactly 100 years since the carmaker delivered its first trucks to customers.