Chevrolet treats Legends members to a sneak-peek of 2019 Silverado

Article by Christian A., on December 19, 2017

Chevrolet really does know how to celebrate 100 years of truck heritage. While unveiling a new product doesn’t really count as a celebration, Chevrolet did it very spectacularly during a special event – by dropping the next generation of the Chevrolet Silverado from the sky at Texas Motor Speedway.

The brand was actually celebrating its centennial anniversary at Texas Motor Speedway, with around 600 members of Chevy Truck Legends – a community of loyal Chevy truck owners. These customers have already purchased or leased two or more Chevrolet trucks, or have owned a current body-on-frame Chevy with at least 100,000 miles on the odometer. These loyal owners were able to view new and old models. The best part of all was to see the next-generation Silverado before the truck’s official debut at the upcoming 2018 Detroit Auto Show.

What transpired was an exclusive sneak peek of the carmaker’s newest creation, the all-new 2019 Chevrolet Silverado. While members of the Legends were busy looking back at Chevrolet’s 100 years of heritage, a helicopter -- a big Sikorsky emblazoned with a Chevrolet logo – flew in while lifting a 2019 Silverado over the massive 20,633.64 square feet Big Hoss screen display, and then dropped the new truck onto the tarmac. Then the 2019 Silverado was driven to the stage where it was introduced.

The 2019 Silverado is all new from ground up, and according to Chevrolet, it was built using its experience producing more than 85 million dependable pickups and feedback from over 7,000 customers. The Silverado that was revealed at Texas Motor Speedway was wrapped in new LT Trailboss trim, which is basically the Z71 off-road package with a two-inch suspension lift. One of the eight 2019 Silverado models, the Silverado LT Trailboss employs a factory-tested and Chevrolet-validated suspension.

Alan Batey, president of GM's North American operations, called the 2019 Silverado as a strong and modern yet instantly recognizable Chevy truck. Compared to the current Silverado, the new generation boasts of a new rugged marked by completely new fascia that features a modern horizontal grille marked by projector headlamps and curved LED strips. Its sheet metal conveys solidity as it is drawn across the hood and front fenders. The side features an aggressive swoops as well as a dramatic shoulder line running across the doors and bed to the truck’s rear. The tailgate bears a stamped “Chevrolet”.

For improved levels of capability and performance, the Silverado employs a higher-grade alloy for the roll-formed, high-strength-steel bed floor, making this section lighter yet more functional. By employing mixed materials and advanced manufacturing, the new Silverado is lighter than before, resulting to high levels of performance.

Chevrolet will officially unveil the next-gen 2019 Silverado to the global public at the upcoming Detroit Auto Show in January 2018 -- exactly 100 years since the carmaker delivered its first trucks to customers.

Press Release


The past and future met today with the introduction of the next-generation Chevrolet Silverado at an event celebrating the first 100 years of Chevy Trucks. Many in attendance were Chevy Truck Legends members, some of the brand’s most passionate owners.

“Our owners’ passion for Chevrolet trucks is truly humbling,” said Alan Batey, president of GM North America, and global head of Chevrolet. “Many of our owners depend on their trucks for work and play, personalize their trucks in astonishing ways and pass their loyalty for Chevy Trucks down from generation to generation.

“For the Chevy Truck Centennial, we wanted to recognize the customers who have made Chevrolet part of their lives, and have them help kick off the next 100 years of Chevy Trucks.”

The 2019 Silverado 1500 is all new from the ground up and leverages Chevrolet’s experience building more than 85 million dependable, long-lasting pickups. It also reflects feedback from more than 7,000 people on what they wanted in their next truck — the most customer research in the company’s history.

The 2019 Silverado’s strong, modern design advances Chevrolet’s history of industry-leading pickup design. It’s a legacy built on decades of experience with models such as the Advance Design trucks of the 1950s and the C/K series of the 1960s. Those trucks set the standard for pickup design in their eras, and currently are some of the most coveted vintage trucks on the market. The next-generation Silverado is poised to change the face of trucks again, with a breakthrough design that is unmistakably Chevrolet.

The new Silverado also delivers improved capability and performance. For example, a higher-grade alloy is used in the roll-formed, high-strength-steel bed floor, contributing to a bed that is more functional and lighter weight. This use of mixed materials and advanced manufacturing is evident throughout the Silverado, resulting in a significant reduction in total vehicle weight and improved performance in many measures.

As no two truck customers are alike, the next-gen Silverado will offer an expanded range of models, more engine/transmission combinations and more technology and convenience features to help customers find their ideal truck.

The new Silverado LT Trailboss is one of eight 2019 Silverado models. It integrates the off-road equipment of the Z71 package as well as a two-inch suspension lift. Unlike aftermarket lift kits, the Trailboss suspension is fully tested, validated and warrantied by Chevrolet.

The 2019 Silverado will make its public debut in January at the North American International Auto Show in Detroit, exactly 100 years after the first Chevrolet trucks were delivered to customers.

Source: Chevrolet

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