Kia is introducing third generation of the Kia ProCeed. While the next-gen model retained its nameplate, it has changed from a three-door coupe to a shooting brake. To be available in the market in the first quarter of 2019, the new Kia ProCeed offers imposing proportions, a compact footprint and good level of versatility.
The decision to transform the ProCeed from a three-door coupe into a shooting brake was fairly easy for Kia. As explained by Gregory Guillaume, Kia’s European Head of Design, the market for three-door hatchbacks in Europe has been shrinking.
However, Kia was adamant to kill the nameplate just because of low demand. Instead, they created a shooting brake body for the ProCeed, making it more versatile while having no direct rival. While Mercedes-Benz has the CLA Shooting Brake, this offering belongs to the premium segment, while the Kia ProCeed is for the volume market.
Designed at Kia’s European design center in Frankfurt, Germany, as directed by Guillaume and Peter Schreyer, Kia’s President of Design and Chief Design Officer, the new ProCeed takes cue from the 2017 Kia Proceed Concept. Both the ProCeed and the concept feature a shooting silhouette with a raked roofline, taut creases run across their length, same window line, and the chrome Sharkblade. The ProCeed can be availed as a GT Line or a high-performance GT model.
Kia will commence production of the ProCeed shooting brake in Slovakia in November 2018. The new ProCeed will be covered by Kia’s 7-Year, 150,000-km warranty as standard.