With Audi targeting to expand its lineup to around 60 individual premium vehicles by the end of the decade, there is a high chance that the German carmaker would try to fill in every niche in the luxury category. Thus, if Auto Express’ report is credible, there is a big chance that Audi would introduce a coupe version of its next-generation A3.
Audi is expected to launch the fourth generation of the A3 in 2018 or 2019. The series will be headlined by the saloon (sedan), hatchback and Sportback versions. However, it appears that Audi wanted to further broaden the A3 family with a four-door coupe, which should allow Volkswagen’s premium arm to compete in a niche now dominated by the Mercedes-Benz CLA. A four-door coupe version of the Audi A3 should complete the lineup when it arrives – if it arrives – by the end of the decade.
According to Auto Express, launching a four-door coupe version of the A3 would allow Audi to shift some of its compact models into the executive class sans any significant increase in their prices. This would be similar to the strategy employed by Mercedes when it launched the CLA and CLA Shooting Brake compact cars. Strategically, the move would allow Audi to better keep up with Mercedes – which managed to grab the crown as the best-selling luxury car brand in world in 2016. Creating a four-door coupe version of the A3 would enable Audi it to fulfill its target of offering 60 individual models by 2020.
As for how the new A3 four-door coupe would look, we could expect it to have a lot of similarities with the A3 sedan on the front end. However, Audi may opt to give the A3 four-door coupe a new broader grille, redesigned bumpers as well as new LED units as headlights – thereby endowing the new version with a sportier and wider appearance typical of a coupe. Of course, the main definer would be on the rear end. The B pillar would be removed and the A3 four-door coupe would feature elongated yet plunging roofline. The rear lights could be made slimmer and the rear bumper might feature a new design to fit the sporty character of the A3 four-door coupe.
The A3 four-door coupe would be underpinned by an evolved version of the VW Group’s MQB platform. Although the next generation of the A3 family is expected to be larger than usual, the MQB platform would allow it to become lighter than the current generation. Likewise, the interior of the next generation of the A3 family might adopt some technologies that would have their debut at the upcoming Audi A8 flagship.