Chairman Bill Ford said that by 2020, around 25% of Ford Motor Co.'s fleet will be electrified, according to an article published online by Fortune magazine. Ford said that due to the congestion on the roads and with fuel prices rising globally, automakers have to make smarter and lower-emission cars that people would want to drive.
Ford wrote that for the first time in over a hundred years, the automobile is getting some radical changes in some of its “most fundamental and enduring elements.”
Ford wrote that the carmaker is “hedging its bets" by creating hybrid, plug-in hybrid and fully electric vehicles since he is not sure what technology will prevail ultimately. This year, Ford Motor Co. will present its fully electric Focus, together with two versions – the plug-in hybrid and fully electric -- of its new C-MAX small minivan.
In late 2010, General Motors unveiled the plug-in hybrid Chevrolet Volt while Nissan Motor Co. launched the electric Leaf.
Ford said that the lithium-ion battery is the key to the burgeoning electric car market. Ford wrote further that Asia is the lead in the development of these batteries. He also wrote that the U.S. government should help in building the American battery industry.
Ford wrote, “I think it's a matter of national security to have a competitive American battery industry.” He also said that he believes Washington has to raise r&d spending if it wants to prevent the shifting of battery development to other countries. Ford wrote that another key issue is congestion, saying that: "A green traffic jam is still a traffic jam."