‘40 Years of Caterham’ pack sold out in less than a month after announcement

Article by Anita Panait, on June 21, 2013

It only took less than a month for Caterham Cars to sell out its limited edition ‘40 Years of Caterham’ pack after announcing it to the public. Caterham achieved the sellout in just a short time thanks to overwhelming interest from customers in the United Kingdom and overseas. The stylish pack, commissioned by Caterham Cars to celebrate 40 years of developing and building the iconic Caterham Seven, was available at no extra cost to the first 40 Seven buyers from May 9, 2013 in a limited run.

The pack features a limited edition plaque as well as ruby red ‘40YOC’ paint with bespoke bonnet stripes and new 15” silver alloy wheels. It also features hand-tailored leather seats, dashboard and interior and a custom-made aluminum key. Caterham is already building the first ‘40YOC’ Sevens, with initial orders due to be delivered to customers next month.

New customers acquiring a Seven in component form can still take advantage of Caterham’s partnership with Draper Tools, which has created a bespoke toolkit designed specifically to handle the task of assembling a Seven. The first 40 customers who will buy a Seven in component form will get the specially designed toolkit valued at over £800 for free.

Caterham’s current UK range of Sevens starts from the base Roadsport 125 at £19,995 to the range-topping Superlight R500 at £42,495. Caterham recently launched across mainland Europe the Seven 485, its most powerful variant to date. [source: Caterham]

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