Although Ford Motor Co. has been very secretive about its plans for the 50th anniversary edition of the Mustang in 2014, insiders familiar with the carmaker’s thinking have divulged some hints about the plan. Ford insiders said the Mustang will probably sport an independent rear suspension to give it an attribute like that of a global sports car, matching rivals like the Chevrolet Camaro and Dodge Challenger.
Each of Ford’s Mustangs (except those specialized sporty versions) is pinned on a solid rear axle. To cover the extra expenses, Ford has to sell more Mustang units. The Mustang appeared recently in Ford’s “Go Further” corporate ads in Europe. According to sources privy with Ford’s planning, the carmaker plans to take the next-generation Mustang beyond North America, to Asia and Europe.
In fact, Ford announced last week that it will roll out the Mustang to the Philippines for the first time. There are reports that the latest Mustang will look like the Ford Evos concept, sporting a gaping front grille aperture that could be compared to an Aston Martin.
Ford also based the 2013 Ford Fusion on the Ford Evos Concept. However, sporting the new Evos style would mean that Mustang will no longer have the retro look that the current model has. This may trigger a sell-down among Mustang lovers on the last editions of the current model.
Ford is unleashing the all-new Ford Mustang in a manner that shows off how important this iconic pony car is to the carmaker’s vehicle lineup – by conducting a global launch in six cities around the world, spanning four continents.
In the past 50 years, Ford has sold over nine million units of the Mustang, allowing this pony car to gain an iconic status. This status is reinforced by the fact that the Ford Mustang has been a star in quite number of media and even social media. For instance, the Mustang has made appearances in thousands of movies, television shows and music videos, even video games. Moreover, the Mustang is considered as the most-liked vehicle on Facebook. Thus, with the fame of the Mustang reaching a global level, Ford has decided to offer it to customers in some areas in Europe and Asia.
Raj Nair, Ford group vice president for global product development, describes the Mustang as a car that inspires passion like no other as its looks, sound and performance all resonate with people, even with those who haven’t owned or driven one. Jim Farley, executive vice president of Ford for global marketing, sales and service and Lincoln, remarked that Ford designed and built the new Mustang with the aim of creating a contemporary interpretation of the pony car that has become an American automotive icon symbolizing optimism and freedom.