The Chevrolet Camaro is reprising its role as the famous Autobot Bumblebee in the latest iteration of the Transformers: Age of Extinction, otherwise known as TF4 among fans. The Camaro makes its first appearance in the movie – hitting the silver screen on June 27 -- as a highly modified 1967 Camaro SS.
The Camaro will later appear as a yellow-and-black-striped 2014 Camaro Concept, which was designed especially for the movie at General Motors’ North Hollywood Design Center. Making a special guesting in the widely anticipated film is Ed Welburn, GM’s vice president of global design.
He acts as the director of the Central Intelligence Agency. Welburn said in a statement that being a part of the Transformers franchise is “an incredible way” to showcase the design work that GM is capable.
TF4 marks Bumblebee fourth appearance in as many Transformers film, which is why director Michael Bay asked Welburn and the GM design team to provide Bumblebee more muscle this time.
GM spokesman David Barnas wrote in an e-mail to Automotive News that the Bumblebee in the TF4 movie will not be available to the public since it is a special model designed, developed and built specifically for the film.
The Camaro’s appearance in the saga has been rewarding for GM, as the car has been popular among a new generation of Camaro fans. Rusty Connell, sales manager at Dale Earnhardt Jr. Chevrolet in Tallahassee, Fla., remarked that the Camaro is not hard to sell.
The Camaro has become popular with customers in their late 20s and early 30s, Connell remarked. As for the 2014 Camaro, GM is marketing the car to a new generation of consumers, as shown in a new spot in which a Boy watching scenes of Bumblebee in TF4 on his tablet encounters the Autobot-styled Camaro in his driveway. He then leans towards the Camaro to whisper, “Bumblebee, is that you?”