A new war: Bmw and Daimler fighting to electric cars lead

Article by Christian A., on August 26, 2010

The competition is getting fiercer between Daimler AG and BMW AG as they race towards achieving serial production of small electric cars. Both are intent on changing their reputations of only creating high-performance luxury cars that are not at all fuel-efficient.

Daimler and BMW have long been reliant on V-8s that are used on the BMW X6 crossover and the Mercedes-Benz SLS AMG Gullwing.

But now, these companies are focused on their efforts to develop zero emission vehicles. Last July, BMW decided to stop its participation in Formula One racing in order to strategically realign the channeling of resources for the development of new sustainable powertrain technologies.

At the Detroit Auto Show, Klaus Draeger, BMW's head of research and development, said that it has the "largest fleet of e-cars out there on the street -- with customers that use them every day." 

On the other hand, Mercedes boasts of being in "serial production while others are still tinkering around on showcars," according to its R&D chief Thomas Weber.

Records show that these carmakers have only sold very few electric cars. It's expected that full-scale industrial production of zero-emission cars will occur in 2012; however, market shares of more than 5% are unlikely within this decade. 

Currently, BMW is pilot testing about 600 battery-powered Mini brand cars on the roads worldwide. Meanwhile, approximately 100 Smart EDs made by Daimler with the help of its partner Tesla Motors Inc. have been undergoing field tests and avoiding the congestion charge in London since 2007.

If you liked the article, share on:

Comments

Recommended

A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries