Acura finally hits the midsize sedan sweet spot with the TLX

Article by Christian A., on December 4, 2014

When the Acura TLX was rolled out in August, this midsize sedan carried a promise of reviving Honda’s luxury brand in the United States. After two full promising months of sales for the TLX, the model is proving true to its promise. In fact, Acura sold 4,890 units of the TLX in October, close behind the MDX seven-seat crossover.

October sales were a 26-percent improvement over September sales. According to dealers, the TLX’s driving characteristics are helping to appeal to customers who may want a Mercedes-Benz or a BMW.

With the success of the TLX seen after just two full months of sales, Mike Accavitti, Acura general manager, told Automotive News, remarked that the model will be a core product for Acura. The TLX served as a replacement for the TL midsize sedan that customers think as too large and the TSX that failed to deliver enough performance.

According to Accavitti and analysts, the TLX is crucial to revamping Acura's afterthought image into a fun-to-drive luxury marque. Karl Brauer, senior analyst at Kelley Blue Book, remarked that the TLX "lands in the sweet spot" in terms of size, interior space, performance, price and styling.

It should be noted that Acura had been trying to determine what should be on its sedans to make them click. While its crossovers have experienced good demand, Acura couldn’t help but see its sedans lose big time to rivals that are always taking a step forward in terms of design, technology and performance characteristics.

The TL, once a strong competitor in the midsize category, began to lose ground after a 2009 redesign that Acura admits was a turnoff. Brauer remarked that Acura hasn't had “a compelling sedan for a decade." He noted every sedan from Acura since 2004 had failed to gain good demand from buyers, until the TLX came.

Topics: acura, acura tlx, sedan

If you liked the article, share on:

Comments

Recommended

Just a month ago, Wolfgang Durheimer, the former president of Bugatti, was removed from the company so he could replace Stephan Winkelmann, former Lamborghini CEO and Audi Sport boss as...
by - September 23, 2017
BMW will be launching a new Competition Package especially for the M5’s 2018 model year. While in Frankfurt, Andy Cook, BMW’s product exec has talked with Motor 1 regarding some...
by - September 22, 2017
BMW’s pure M and M-performance are currently being offered with six- and eight-cylinder turbocharged engines. But while German premium rival Mercedes-Benz offers – through its AMG division – a line...
by - September 22, 2017
In a recent report by Automotive News, we learned that FCA is no longer pursuing its original plans in using Alfa Romeo’s Giorgio architecture on both the Dodge Charger and...
by - September 22, 2017
Volvo Cars is proving that it is serious in its intention to grab a good piece of the global market for premium sports utility vehicles. While its XC60 and the...
by - September 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries