The order book for the Acura NSX sports car will be opened this summer, although the carmaker has yet to determine which dealers will have the privilege of selling the much-awaited vehicle. “We’re still putting together the requirements necessary to service the car,” Acura General Manager Mike Accavitti told Automotive News.
While all of Acura’s dealers could sell the NSX, some are expected to opt out due of its service requirements. Dealers are also expecting their sales in the United States to surge this year as Acura rolls out the redesigned ILX entry-level sedan and the RDX compact crossover.
Acura is also restructuring its leasing program to make it more attractive, Accavitti said. Acura’s dealers are also training sales associates who will educate buyers on the benefits of leasing.
Dealers are expecting the new ILX that will be rolled out in February to be a strong seller, targeting buyers aged 23 to 40. John Connelly, president of Acura Columbus in Dublin, Ohio, remarked that the ILX is a volume car that dealers need.
Acura’s crossovers, the RDX and larger MDX, remain the brand’s best-seller although car sales were disappointing in 2014 as they dropped 15 percent. In 2014, Acura’s overall sales in the US jumped 1 percent 167,843, while the market leaped 6 percent.“We’ve got to attract people who are 23 to 40,” said