Acura’s commercial for the Super Bowl features famous car collectors: Jay Leno and Jerry Seinfeld. The extended version, spanning a minute and 50 seconds, was released last Monday. In this ad, Seinfeld is doing what he can to be No. 1 after being placed second on the list for the new NSX. He offers the following in succession: money, a munchkin, comedy, and access to his network of Manhattan zip lines.
But before the man gives in, Leno comes in on a flying squirrel jet suit. This ad is scheduled to run on the third quarter of Sunday's game. John Hagen, executive creative director for the commercial, said that the target is to introduce an ad that pushes NSX’s image as the ultimate 'must have' sports car but in a way “that is memorable, entertaining and aligned with Acura's brand position." The ad will be shown in Acura dealerships and at W hotels, where Acura is the preferred vehicle.
Acura brings you the production version of the next-generation Acura NSX, which is the highly anticipated successor of the original NSX supercar, launched a quarter century ago. The production model NSX, developed and built in the U.S., was introduced at the North American International Auto Show 2015. The new car comes in a scintillating red finish and roars with life with its twin-turbocharged engine.
The next-gen NSX showcases the design, the specifications, and the production styling of the brand’s mid-engine sports hybrid supercar. Acura shared the key details of this new car’s design and performance and it will start accepting custom orders starting in the summer.
New NSX challenges traditional beliefs about supercars, in the same way the first generation NSX did 25 years ago. Acura specifically created the next-gen NSX to give the supercar segment a "new sports experience." And it will realize this through a new power unit, which is a twin-turbocharged 75-degree DOHC V6 engine, equipped with a nine-speed dual clutch transmission or DTC as well as a Sport Hybrid system with three electric motors. This power system is integrated with a lightweight and ultra-rigid multi-material body.
Developed under the "human-centered supercar" concept, the next-generation NSX puts you first in every single design aspect. It will leverage its cutting-edge hybrid supercar power unit, its chassis, and its body in order to give excellently intuitive and quick response to driver input.
This new Acura NSX is the ultimate representation of the brand’s performance and prestige. It was introduced under the theme "Precision Crafted Performance," which was the original Acura tagline and was the guiding force behind the original NSX’s development, as well as a critical component of its launch.