Acura’s Super Bowl “Transactions” ad has three stars: the NSX, Jay Leno and Jerry Seinfeld

Article by Christian A., on February 3, 2012

Acura’s commercial for the Super Bowl features famous car collectors: Jay Leno and Jerry Seinfeld. The extended version, spanning a minute and 50 seconds, was released last Monday. In this ad, Seinfeld is doing what he can to be No. 1 after being placed second on the list for the new NSX. He offers the following in succession: money, a munchkin, comedy, and access to his network of Manhattan zip lines.

But before the man gives in, Leno comes in on a flying squirrel jet suit. This ad is scheduled to run on the third quarter of Sunday's game. John Hagen, executive creative director for the commercial, said that the target is to introduce an ad that pushes NSX’s image as the ultimate 'must have' sports car but in a way “that is memorable, entertaining and aligned with Acura's brand position." The ad will be shown in Acura dealerships and at W hotels, where Acura is the preferred vehicle.

Acura brings you the production version of the next-generation Acura NSX, which is the highly anticipated successor of the original NSX supercar, launched a quarter century ago. The production model NSX, developed and built in the U.S., was introduced at the North American International Auto Show 2015. The new car comes in a scintillating red finish and roars with life with its twin-turbocharged engine.

The next-gen NSX showcases the design, the specifications, and the production styling of the brand’s mid-engine sports hybrid supercar. Acura shared the key details of this new car’s design and performance and it will start accepting custom orders starting in the summer.

New NSX challenges traditional beliefs about supercars, in the same way the first generation NSX did 25 years ago. Acura specifically created the next-gen NSX to give the supercar segment a "new sports experience." And it will realize this through a new power unit, which is a twin-turbocharged 75-degree DOHC V6 engine, equipped with a nine-speed dual clutch transmission or DTC as well as a Sport Hybrid system with three electric motors. This power system is integrated with a lightweight and ultra-rigid multi-material body.

Developed under the "human-centered supercar" concept, the next-generation NSX puts you first in every single design aspect. It will leverage its cutting-edge hybrid supercar power unit, its chassis, and its body in order to give excellently intuitive and quick response to driver input.

This new Acura NSX is the ultimate representation of the brand’s performance and prestige. It was introduced under the theme "Precision Crafted Performance," which was the original Acura tagline and was the guiding force behind the original NSX’s development, as well as a critical component of its launch.

If you liked the article, share on:

Comments

Recommended

Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Infiniti revealed its retro Prototype 9 race car before its slated debut at 2017 Pebble Beach Concours d'Elegance next week. In a recent press release, the company not only disclosed...
by - August 16, 2017
In the United States, not many automakers offer crossovers with a diesel engine option, but Chevrolet does, with their 2018 Equinox. Those who opt for this engine will get some...
by - August 16, 2017
Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries