Ad campaign for 2014 Honda Odyssey to feature HondaVAC

Article by Anita Panait, on September 2, 2013

To further increase the appeal of the 2014 Honda Odyssey, the carmaker has added a built-in vacuum in the minivan -- the HondaVAC. This on-board vacuum cleaner is highlighted in Honda's ad campaign that will kick off new week, wherein animated "spokescrumbs" will fall victim to the HondaVAC .

Providing voiceovers for some of the animated creatures are actors Rainn Wilson of "The Office" (gummy bear) and Neil Patrick Harris of "How I Met Your Mother" (ball of lint).

The three TV commercials created by ad agency RPA happens on the floor of the Odyssey, where the spokescrumbs are having a good time, that is until HondaVAC sucks them up. In a spot titled "Owners Manual," the tiny creatures are reading features of the minivan until they come to the page about the HondaVAC, leading one of them to say, "This sucks." Then the spokescrumbs were sucked into the vacuum cleaner.

In another spot titled "It's Here," a French fry, an elephant cookie and a ball of lint with what seems like two Froot Loops were enjoying movies and music from the back seat. Then a green gummy bear warned that the end is near. "We're all doomed," the bear said, before they were sucked in by the HondaVAC. The new Odyssey ad campaign will be featured online, in print and on network and cable TV.

According to Tom Peyton, executive vice president of American Honda Motor Co. who oversees advertising for the carmaker, the HondaVAC elicited positive reactions from focus groups. Honda said that the idea of installing an on-board vacuum cleaner to the Odyssey came from a daughter of a Honda engineer. The HondaVAC comes as a standard in the top-of-the-line Odyssey Touring Elite trim, which carries a starting price of $45,280, including shipping.

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