Adrian Steel named official upfitter for the 2012 Nissan NV commercial van

Article by Christian A., on September 15, 2010

Nissan has named Adrian Steel, a maker of commercial vehicle equipment, to be the official upfitter of the 2012 NV, its first entry into the North American commercial vehicle market. Under the partnership deal, Adrian Steel’s products will be used to customize the vehicle according to the customers’ needs. These include interior shelving systems and ladder racks.

Adrian Steel will offer reinforced mounting brackets on the roof that are used to easily install ladder rack systems, without having to pierce holes in the sheet metal.

This practice has been known to result to corrosion and water leaks. The standard "upfitter pre-wiring" allows convenient access into the electrical system. Inside the cargo area, we see numerous integrated reinforced mounting points that could be used to install shelving and racks without the need for sheet metal drilling.

Joe Castelli shared that the Nissan NV was originally designed with the aim of reinventing the commercial van segment. Castelli is the Vice President for the Commercial Vehicles & Fleet of Nissan North America, Inc. Castelli added that Nissan partnered with Adrian Stell in order to help customers like builders, electricians, plumbers, and HVAC contractors, be able to get the most of the NV.

One of these is having them fitted with Adrian Steel upfitters. Since mounting brackets have been reinforced on its roof, it becomes easier to install a ladder rack system without the need to pierce any holes on the van's sheet metal.

In many cases, having a hole pierced can lead to corrosion, or worse, water leakage. In addition, the "upfitter pre-wiring" also enables a more convenient way to access the electrical system. Furthermore, several mounting points have also been reinforced and integrated to the cargo area. Similar to what it does for the roof, it is easier to put in shelves or racks without any need to drill the sheet metal.

Dalton Cheaney, who is Adrian Steel's account manager for Nissan shared that the company is more than honored to be part of the development of the Nissan NV. Cheaney relates that Adrian Steel will help Nissan customers by giving them cargo management solutions that will enable them to optimize their vans.

The 2012 Nissan NV went into production in the early part of the 2011 at the brand's Canton, Miss., facility. As part of the preparation needed to launch the NV, Nissan's Canton plant completed the construction of a $118-million project. The brand also developed a dedicated vehicle dealer network from its existing dealer body.

Press Release

Nissan Commercial Vehicles Announces Official Partnership With Adrian Steel to Upfit 2012 Nissan NV

Nissan Commercial Vehicles today announced a strategic partnership with Adrian Steel, a leading manufacturer of commercial vehicle equipment, to become an official upfitter for the all-new 2012 Nissan NV commercial van.

The catalog of accessories for the Nissan NV is currently under development and will include interior shelving systems, ladder racks and other items from Adrian Steel to help customize the vehicle for individual vocational needs.

The 2012 Nissan NV is Nissan's first entry into the North American commercial vehicle market. The NV's innovative design addresses many of the van segment's currently unmet customer needs, such as driver comfort, cabin functionality and cargo-area usability and is the result of more than five years of detailed research.

"We designed the Nissan NV to reinvent the commercial van segment," said Joe Castelli, vice president, Nissan Commercial Vehicles. "This partnership with Adrian Steel will help our customers – such as electricians, HVAC contractors, plumbers and builders – get the most out of their vehicle."

The Nissan NV was designed with upfitters like Adrian Steel in mind. For example, the reinforced mounting brackets on the roof are designed to facilitate easy installation of ladder rack systems without piercing holes in the sheet metal, which can lead to corrosion and water leaks. The standard "upfitter pre-wiring" allows convenient access into the electrical system. Inside the cargo area are multiple integrated reinforced mounting points for simple installation of shelving and racks – again requiring no sheet metal drilling.

"Adrian Steel is honored to be a partner for the new Nissan NV Commercial Van" said Dalton Cheaney, Nissan account manager for Adrian Steel. "We will help the Nissan commercial customer optimize their vehicle by providing them cargo management solutions."

The 2012 Nissan NV will go into production in Canton, Miss. in early 2011. Nissan's Canton plant has recently completed a $118M construction project to prepare for the launch of the NV. A dedicated commercial vehicle dealer network is also being developed within the existing Nissan dealer body.

About Nissan North America, Inc:

In The Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency.

More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at and

About Adrian Steel:

Adrian Steel, founded in 1953, provides cargo management solutions for commercial vehicles. Adrian Steel's attention to detail and customers is thorough. It began through the corporate values instilled by founder Bob Westfall, University of Michigan All-American and Detroit Lion All-Pro football standout. Those values instilled a team effort to provide customers with value-added products and services that have become the standard of our industry. We have developed a comprehensive network for handling all your vehicle needs, no matter how many units you need or where your vehicles will be put to work. For more information and free, full-line catalogs please visit the Adrian Steel website at or call us toll free at 1-800-677-2726.

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Topics: nissan, nissan nv, van



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