Afghanistan loves the Toyota Corolla more than the United States

Article by Anita Panait, on June 28, 2013

Toyota Corolla is well-loved by consumers in the United States. The proof of this lies on the fact the Toyota Corolla was the best-selling compact in the US for 10 years in a row. However, there is one country where people may surpass the love given to the Corolla in the US -- Afghanistan.

Hans Greimel of Automotive recently came across a report by Agence France-Presse in the Hindustan Times of India that claims that a majority of the 700,000 cars that ply the busy roads of Kabul, Afghanistan are Toyota Corollas.

Citing Gen. Asadullah Khan, head of Kabul's traffic police, the report said that around 80 percent of vehicles roaming Kabul's roads are Toyota Corollas, many of which are second-hand units imported from Europe or North America.

The reason for the compact's overwhelming popularity in Afghan could be very simple -- the Toyota Corolla is reliable, durable, fuel-efficient and not as costly as other nameplates. This makes the compact suitable for people who have to struggle with potholed streets, extreme heat, risky driving conditions and meager personal income.

The sight of over half-million Toyota Corollas cruising the streets of Kabul makes it much easier to understand why the model is considered as the long-time best-selling car in the world. In fact, Toyota has already sold almost 40 million Corollas since the model was launched in 1966.

For the 2014 model year, the new Corolla boasts of amplified levels of design, craftsmanship and quality. Of course, it builds upon its reputation for reliability, function and efficiency. Thus, Toyota is able to create the most capable Corolla so far.

Toyota Corolla has been in existence since 1966, making its debut in Japan. This compact car was known for its role in the country’s motorization. Toyota has then started selling the Corolla to other markets in the world, allowing it to gain popularity globally. Just like in Japan, the Corolla has had a major impact on transportation all around the world. Forty-seven years and nearly 40 million units sold since its launch, the Toyota Corolla is now being marketed in 154 countries and produced in 16 locations.

Indeed, the Toyota Corolla traces its stunning global appeal to the product philosophy established by its first chief engineer, Tatsuo Hasegawa, who aimed to develop a car that “brings happiness and well-being to people” around the world.

Greatly satisfying the demands of its customers for more than 40 years already, the Toyota Corolla has become Toyota’s centerpiece for its reputation as a brand that delivers quality, durability, and reliability. In fact, the Corolla has been Toyota’s answer to the demand for a reliable and efficient as well as affordable compact car.

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