After Volvo sale, Ford will focus on the ‘Blue Oval’ brand

Article by Christian A., on August 25, 2010

The sale of Ford Motor Co.'s Volvo unit means that Ford will not have a luxury brand outside North America. While that may seem to be an unfortunate occurrence to some, analysts share the opinion that for now, Ford doesn't need such a segment.

These analysts said that they certainly would have wanted to see Volvo become integrated with Ford but then, they believe that the "Blue Oval" Ford brand would be able to sustain Ford's turnaround.

Compared to rivals General Motors Co. and Chrysler Group, which both went into bankruptcies in 2009, Ford is farther along when it comes to the overhaul of its lineup.

In 2009, Ford had a small profit and for 2009, it still expects to get a profit. It became apparent that Volvo was the casualty in Ford's intense focus on its Ford brand that caters to the mass market. CEO Alan Mulally said that it depended on the Ford brand to turn around its balance sheet.

At the Geneva Auto Show last March, Ford global marketing chief Jim Farley said that the company's focus is really only on the Blue Oval.

Farley explained that while there's a chance for Lincoln and Mercury to achieve more than Ford ever has on the premium aspect of the business, the carmaker has only just started in developing the Ford brand portfolio globally.

Farley explained that Ford's strategy is not aimed at creating "a globalized Infiniti or a globalized Lexus." Farley clarified that instead, Ford wants to get to the point where it will have fully realized its capability as a brand.

Topics: volvo, ford

If you liked the article, share on:

Comments

Recommended

Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Infiniti revealed its retro Prototype 9 race car before its slated debut at 2017 Pebble Beach Concours d'Elegance next week. In a recent press release, the company not only disclosed...
by - August 16, 2017
In the United States, not many automakers offer crossovers with a diesel engine option, but Chevrolet does, with their 2018 Equinox. Those who opt for this engine will get some...
by - August 16, 2017
Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries