Alfa Romeo delays its return to the United States

Article by Christian A., on July 18, 2011

The Alfa Romeo won’t make a full return to the U.S. until the middle of 2013 with a compact crossover. This means that the delay now spans a full decade.

Sergio Marchionne, the CEO of both Chrysler and Fiat, said that while Alfa will make a return in the U.S. in late 2012 (the plan revealed in April 2010), it would only be for a few units of the limited-edition 4C coupe. Alfa is owned by Fiat. At the earliest, the mid-sized Giulia sedan may arrive towards the end of 2013.

It was in 1995 that Alfa withdrew from the U.S. market. Back then, it held an image of building poor quality vehicles. In 2000, Paolo Cantarella (Fiat’s CEO at the time) announced that a new Alfa Spider would be offered in 2003 as part of Fiat's planned alliance with General Motors.

The plan was postponed for a year in 2002 due to delays in the development of the Spider. This started a series of delays that have not changed until today. Marchionne said that the latest delay was due to Marchionne’s rejection of the styling proposal for the sedan three times during the last 1 and a half years.

Actually, Alfa already has a presence in the U.S. About 100 units of the limited-edition 8C models were sold at U.S. Maserati dealerships. However, Alfa is set to return in full force through Fiat dealerships in the U.S. that have received Alfa Romeo franchises.

If you liked the article, share on:

Comments

Recommended

Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Tesla revealed that with its new Semi, truck drivers can expect better experience especially with heightened safety and the lower cost of transporting cargo. Indeed, the cabin of the new...
by - November 19, 2017
November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries