Alfa Romeo expected to outsell Fiat in the United States

Article by Christian A., on February 12, 2013

As soon Alfa Romeo gets a foothold in the U.S. market and expands to bigger models, it’s likely to outsell Fiat, according to Peter Grady, the head of network development for the Chrysler Group. The excitement is high for the arrival of the 4C sports car later this year. This is the first Alfa Romeo to be made available in the U.S. in almost 20 years. Alfa Romeo will be offered at Fiat dealerships in the U.S.

After the Alfa lineup in the U.S. is filled out, it’s expected that the brand will have higher sales than that of Fiat models. When interviewed at the National Automobile Dealers Association's annual convention, Grady said that Alfa Romeo is predicted to have a “little bit larger volume” than Fiat. Alfa Romeo models were available in the U.S. until the mid-1990s before the company was purchased by Fiat SpA.

It can be recalled that in the 1967 movie “The Graduate,” the character that Dustin Hoffman played famously drove an Alfa Romeo Spider. Fiat’s namesake brand was available in the U.S. until the mid-1980s and it went back in 2011 with the subcompact Fiat 500. In a presentation made to analysts last Friday in New York, it was revealed that Alfa Romeo will make its distribution network by leveraging the "global footprint and premium position" of Chrysler's Jeep brand outside of Chrysler's home of North America.

Sergio Marchionne, CEO of both Fiat and Chrysler, has been saying that Jeep and Alfa Romeo are the only true global brands in the portfolios of the two companies. In addition, Marchionne said that he aims to merge the two firms by 2015. Fiat currently owns 58.5% of Chrysler. It previously owned just 20% in 2009 when the automaker emerged from bankruptcy.

Amazing operations, singular control, sleek aerodynamics, and tremendous design take up the traditional styling and features of Alfa Romeo. This is, in brief, the new Alfa Romeo 4C, a driving system that does not compromise and that calls to drivers to take on the track or the road for a thrilling experience when they are driving the vehicle.

The Alfa Romeo 4C is essential and light; it is a car that had everything designed to provide a complete driving delight. That same essentialness gave shape to the design. The vehicle exudes a genuine beauty, which comes from a perfect combination of shape and use. Its structure and size instantly remind every one of the Alfa Romeo 33 Stradale, one of the most beautiful coupés ever created. Just like the celebrated 33 Stradale, the 4C is conceived to meet the ultimate in practical and engineering requirements. The body envelops the chassis and motor aerodynamically with pure and elemental surfaces.

Conceived by an Alfa Romeo engineering team and constructed at Maserati’s factory in Modena, this appealing coupé has two racing bucket seats and utilises such components and style solutions as aluminium, carbon, and rear-wheel drive taken from the 8C Competizione as well as with expertise from the latest Alfa Romeo models, all completely modified to optimise the new vehicle's sporty charm.

This is evidenced with the brand-new 1750 Turbo Petrol that comes with an aluminium block and direct injection, the state-of-the-art new-generation Alfa TCT dry twin clutch automatic transmission and the Alfa DNA selector for driving modes with the all-new Race mode.

With approximately 4 metres of length and under 2.4 m of wheelbase emphasising the vehicle's trim size, at the same time, highlighting its dexterity, these vibrant traits of the Alfa Romeo 4C are further established by a less than 4 kg/HP weight to power ratio, making it worthy to be called a supercar.

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