In order to grow its Alfa Romeo brand, Fiat announced today as part of its new 5-year business plan that it will invest 5 billion euros or $7 billion. As a result, the Italian brand will introduce eight new models by 2018 and plans to quintuple its sales within four years.
Alfa Romeo is planning to introduce a mid-sized model in 2015, but the buzz will be from 2016 through 2018 when the brand will receive two compact cars, a new mid-sized model, a larger car, two new utility vehicles and a specialty vehicles (could be the more powerful version of the Alfa Romeo 4C).
Despite the fact that the company didn’t announce when Alfa Romeo will arrive in the United States, it did say that its distribution network will grow. Alfa Romeo recently introduced the 4C at the New York Auto Show and the model comes with several enhancements for the United States market.
The skunk works objectives are: the best-in-class rear-wheel- and all-wheel-drive architecture for global products; the capability of covering from C to E segments, including UVs; unique powertrain solutions for both gas and diesel engines; first start-of-production in the second half of 2015; 8 new products that will be launched by the end of 2018; cars and engines that will be industrialized in Italy.
According to Alfa Romeo CEO Harald Wester, the brand needs to reset all and go back to the Alfa Romeo that people admired. He also added that the Italian brand completely lost its DNA and simply morphed into whoever it partnered with.
We must admit that we are eager to see the new Alfa Romeo products and we expect to see some iconic models from the brand that everybody once loved. [source: Alfa Romeo]