Fiat chief executive Sergio Marchionne is hoping that a strategy focusing billions of euros in investments in Alfa Romeo will help the brand surge sales and post profits. Sales at the sporty brand this year are expected to dip below 100,000 units for the first time since 1969. Marchionne's new plan for Alfa has the same goal as scheme the one he introduced for its sister company, Fiat's premium subsidiary, Maserati.
Under the plan, Alfa will concentrate on developing premium vehicles for global export from Italy. A successful relaunch of Alfa is vital to Marchionne's broader strategy to return Fiat's auto division to profitability in Europe by 2016. Fiat posted EUR700 million ($928 million) in losses in Europe in 2013 and Alfa has yet to break from losses under Marchionne's lead.
"We continue to work in a pretty determined fashion trying to reshape the Alfa Romeo platform and I think we will be in a position to outline more at the end of the first quarter of 2014," Marchionne said during a conference call with analysts on Oct. 30. He said he would disclose a new five-year strategy for Fiat Group and Chrysler in 2014, most likely in late April when the carmaker unveils its first-quarter earnings report.
"We will give an opportunity to look to the five-year plan based on the thorough assessment" of Alfa Romeo and the carmaker's other brands. Arndt Ellinghorst, senior managing director of International Strategy & Investment described Alfa as a "great brand with no industrial plan."
Ian Fletcher, a senior analyst at IHS Automotive, remarked that Fiat in the past, has tried to address so many projects at once that it seemed it has been unable to provide “Alfa the attention it really needs." According to Fletcher, a new Alfa strategy might fall short in terms of execution since Chrysler and the rest of Fiat's operations in Europe need attention.
A good way to describe the Alfa Romeo 4C is that it is light weight and an essentiality. After all, this is a model that has been designed with the goal of providing total driving pleasure. This same essentiality is also what shapes the design. Indeed, the 4C conveys a “natural beauty” that is a consequence of form perfectly blending with function. Looking at the size and configuration, it brings to mind the Alfa Romeo 33 Stradale, undoubtedly one of the most beautiful coupés ever made.
Much like this legendary model, the 4C was developed in order to meet the most extreme of functional and mechanical requirements. The body is able to “cover” aerodynamically both the engine and the chassis through essential and clean surfaces. Engineers at Alfa Romeo designed the 4C and it’s manufactured at the Maserati plant located in Modena. Having two racing bucket seats, this rather appealing coupé makes use of design solutions and materials that include aluminum and carbon.
It even has the rear-wheel drive derived clearly from the 8C Competizione. It even has a number of technologies taken from many of the brand’s latest models. The main difference was that they have been completely revised to ensure that the sporting appeal of the new model is maximized. Then there is the 1750 Turbo Petrol having direct injection and aluminium block with the latest generation and cutting-edge automatic dry twin clutch "Alfa TCT" transmission.
That said, fitted as well is the driving mode selector that comes with a new Race mode. The tradition of Alfa Romeo, as it concerns stylistic features, is all about having extreme design and aerodynamics, unique handling, and exceptional performance. This can also describe the new 4C. Overall, the Alfa Romeo 4C is a model that offers no compromise. It is a driving machine that invites drivers to take the road or even go to the track just to feel the excitement of driving the 4C.