Alfred Rieck is Opel’s new sales and marketing boss

Article by Christian A., on March 25, 2012

The person appointed as Opel’s new sales and marketing chief is Alfred Rieck, the replacement for Alain Visser, who on March 1 will be the head of global marketing at Chevrolet, Opel's sister brand, on March 1. Rieck, who is 55 years old, will aid in boosting VW's Skoda brand in China. The Financial Times Deutschland said that Rieck's appointment will be confirmed by Opel's supervisory board on March 28.

Rieck was named as the president of Skoda China in 2009. A couple of years later, he went back to VW's Wolfsburg headquarters where he became responsible for special sales projects.

Before the appointment for China, Rieck was Skoda's boss for the German market between 2006 and 2009. Sales increased to become the top import brand in Germany. Meanwhile, Skoda had grown to take the fourth place. In 1990, Fieck joined VW as part of the product planning department from Volvo Cars where he used his talents in various sales and marketing posts.

He is a Dutch national and he could German, English, French, Swedish and Portuguese, as well as his first language. Opel continues to loss sales in Europe. From January to February, its registrations in the EU and EFTA countries declined by 19.9 percent to 116,248 compared with the same period in 2011, according to industry association ACEA. Its market share declined to 6 percent from 6.9 percent.

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