Every new or redesigned BMW rolled out in the United States will now be available with all-wheel drive, Damon Shelly, chairman of BMW's national dealer council told Automotive News. BMW made the promise to its dealers in the US following a fiasco with the introduction of the redesigned 3-series sedan in the US last year.
Although the 3-series went on sale in February 2012, it was not until late August that US dealers received all-wheel drive, according to Shelly. BMW of North America executives admitted that the fiasco heavily affected its 2012 sales, since almost half of all 3-series sedans sold in the US have awd. Shelly said that the awd fiasco "created a lot of pressure," to boost sales in the fourth quarter of 2012, Shelly said, adding that it was the main reason why BMW piled on incentives, especially in December.
Shelly remarked that BMW invested a lot to make sure that 2012 was successful. He remarked that BMW’s 14-percent increase in US sales at 281,460 vehicles boosted dealer profitability in 2012. Dealers are also anxious over the new dealership facility standards, which may be implemented this year. Shelly said that the facility standards are still being developed, adding that details are scarce.
He described the new dealership facility standards as the “future retail initiative," which is about multiple things and preparing the dealers for the expansion of the BMW product line-up. Shelly assured that BMW would not implement major brick-and-mortar changes, but will call for more technology to better display and sell vehicles. According to Shelly, the changes will include the use of overhead screens, iPads and other tablets.
The BMW 3-Series Sedan is unique among compact sports sedan and over time, it has become the symbol of BMW’s artistic attractiveness, liveliness, and sport capability. With its vibrant and sophisticated outlines, the sixth generation of the world's hottest selling luxury vehicle accentuates the sporty personality of the brand's mid-size range.
Even though the new BMW 3-Series increased in all its proportions when compared to the prior model, the vehicle keeps a perfect equilibrium of athleticism and refinement. As it has been before, the sedan's lively shapes extend through its flowing bonnet, trim overhang in the front, lengthy wheelbase, and recessed greenhouse, all signature BMW.
Striking, precise contours in the front with and multi-dimensional surfaces
The wedge formed silhouette of the new 3-Series and its broader track (+ 37/47 mm at the front/rear) underscore the sporty look of the new model. By precisely determining the car’s width, the faceted surfaces lighting up the animated front give the BMW 3-Series a more athletic face than before. A broad, compressed interpretation of the vertical, slight forward slant of the kidney grille accents the posture of the BMW 3-Series.
LED accent lights are placed to look like eyebrows over the attractive twin headlamps that have corona rings for the xenon specification to provide an additional intensity to the traditionally focused BMW look. The headlamps now reach up to the kidney grille’s frame combining the headlamps and grille of the new sedan into a single design unit, adding a further accent to the vehicles broad stance.
3-Series removes the central air intake of previous models and replaces it with two bigger intakes that are located under the headlamps to the front’s outer edges and add more depth to its sporty style. On the far edges of each of the main ducts are tiny vertical intakes that assist in creating an air curtain. This new advancement improves air flow around the wheels in the front, augmenting streamlined effectiveness and lowering fuel use at high speeds.