Allan Rushforth is Hyundai’s new chief operating officer (COO)

Article by Christian A., on January 6, 2011

Hyundai Motor Corp.'s marketing expert, Allan Rushforth, has been promoted to chief operating officer and senior vice president for Hyundai's European operations.

In 2007, Rushforth joined Hyundai Europe as vice president and was named Sales and Marketing Eurostar in Automotive News Europe's 2010 Eurostar awards.

Hyundai said Rushforth had overseen a period of strong, sustained growth for Hyundai Europe, achieving high sales targets, as well as raising dealer profitability and customer satisfaction in what the company regards as its most important global region.

Hyundai has a European market share of 2.6 percent. According to the European automakers association, ACEA, the brand is set to register its best ever annual sales in Europe for 2010, with more than 330,000 units sold between January and November.

Hyundai Motor Europe president, Chang-Kyun Han, said that Rushforth's contribution to helping Hyundai become a major player in Europe "cannot be overstated."

An Englishman, Rushforth has 25 years experience in the auto business as he has worked for BMW, Audi, Rover and Volkswagen. Rushforth is also credited for the launch and operation of Land Rover in Korea.

Topics: hyundai, europe

If you liked the article, share on:

Comments

Recommended

It is quite common to revive classic cars if you have a lot of extra money. Models like the Jaguar XKSS and Aston Martin’s DB4 GT have been upgraded to...
by - August 21, 2017
Famous designer of certain Ferrari vehicles like the Enzo Ferrari and the P4/5, Ken Okuyama has revealed another one of his designs at the 2017 Pebble Beach Concours over the...
by - August 21, 2017
The current generation of the BMW M3 (F80) sedan isn’t just sporty and luxurious in terms of looks, but also in terms of performance. Because of its athletic appeal, the...
by - August 21, 2017
A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries