Allan Rushforth is Hyundai’s new chief operating officer (COO)

Article by Christian A., on January 6, 2011

Hyundai Motor Corp.'s marketing expert, Allan Rushforth, has been promoted to chief operating officer and senior vice president for Hyundai's European operations.

In 2007, Rushforth joined Hyundai Europe as vice president and was named Sales and Marketing Eurostar in Automotive News Europe's 2010 Eurostar awards.

Hyundai said Rushforth had overseen a period of strong, sustained growth for Hyundai Europe, achieving high sales targets, as well as raising dealer profitability and customer satisfaction in what the company regards as its most important global region.

Hyundai has a European market share of 2.6 percent. According to the European automakers association, ACEA, the brand is set to register its best ever annual sales in Europe for 2010, with more than 330,000 units sold between January and November.

Hyundai Motor Europe president, Chang-Kyun Han, said that Rushforth's contribution to helping Hyundai become a major player in Europe "cannot be overstated."

An Englishman, Rushforth has 25 years experience in the auto business as he has worked for BMW, Audi, Rover and Volkswagen. Rushforth is also credited for the launch and operation of Land Rover in Korea.

If you liked the article, share on:

Topics: hyundai, europe

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019