Ally Financial launches US program to help dealers get more customers

Article by Anita Panait, on February 22, 2013

Ally Financial has launched a program around the United States to help dealers attract more customers to their showrooms. Andrea Riley, Ally's chief marketing officer for global automotive services, said during the American Financial Services Association Vehicle Finance Conference that dealers have great new products, but nobody knows about them.

The program entails for Ally to work with a local dealership and set up a vehicle display at a neighborhood "hot spot." For example, Ally has held events at Starbucks locations, grocery stores and home-improvement stores, which the company considers as hot spots.

On the hot spots, consumers can receive a product presentation and fill out a survey. Riley remarked that consumers can ask to be contacted by a dealership or sign up for a test drive.

Although the offers vary, consumers may get a small reward at the display site like a $5 Starbucks card, and a bigger reward like a $50 gasoline card if they proceed to the dealership and take a test drive. Ally reimburses the dealership for the $50 card if the customer purchases a vehicle through a financing by Ally.

Riley remarked that the program contains some unusual aspects. One of them is that is that it is not a carmaker program, but Ally’s. Also the program is not exclusive to one carmaker.

Riley quipped that Ally has rolled out programs for dealers of its biggest customers, General Motors and Chrysler Group. She remarked that a pilot program started in March 2012 at four locations. By end of 2012, Ally had placed displays in 13 major metropolitan areas like Houston, Detroit, Atlanta and Los Angeles.

Topics: ally financial

If you liked the article, share on:

Comments

Recommended

The Nurburgring is the one track that many automakers want to hold a record of, because only the best of the best do. This time, a group of extraordinary passionate...
by - July 25, 2017
Would you like your convertible to be inspired by a yacht? Well, you do not have to imagine it anymore - thanks to the Bentley Continental GT Convertible and Mulliner...
by - July 25, 2017
The 2018 Jaguar E-Pace is the leaping cat’s first venture into the compact SUV segment, and sure enough, it didn’t take long before an artist rendered a wilder version of...
by - July 25, 2017
Good news for Audi EU5 and EU6 diesel car owners in Europe. They can now update their cars to fit six-cylinder or eight-cylinder TDI engines through a retrofit program, and...
by - July 25, 2017
Recently, Autocar revealed that a Ferrari SUV is on the way, after the company continuously denied that they will not build one. And unlike the usual crossover styling, Ferrari will...
by - July 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries