Ally Financial launches US program to help dealers get more customers

Article by Anita Panait, on February 22, 2013

Ally Financial has launched a program around the United States to help dealers attract more customers to their showrooms. Andrea Riley, Ally's chief marketing officer for global automotive services, said during the American Financial Services Association Vehicle Finance Conference that dealers have great new products, but nobody knows about them.

The program entails for Ally to work with a local dealership and set up a vehicle display at a neighborhood "hot spot." For example, Ally has held events at Starbucks locations, grocery stores and home-improvement stores, which the company considers as hot spots.

On the hot spots, consumers can receive a product presentation and fill out a survey. Riley remarked that consumers can ask to be contacted by a dealership or sign up for a test drive.

Although the offers vary, consumers may get a small reward at the display site like a $5 Starbucks card, and a bigger reward like a $50 gasoline card if they proceed to the dealership and take a test drive. Ally reimburses the dealership for the $50 card if the customer purchases a vehicle through a financing by Ally.

Riley remarked that the program contains some unusual aspects. One of them is that is that it is not a carmaker program, but Ally’s. Also the program is not exclusive to one carmaker.

Riley quipped that Ally has rolled out programs for dealers of its biggest customers, General Motors and Chrysler Group. She remarked that a pilot program started in March 2012 at four locations. By end of 2012, Ally had placed displays in 13 major metropolitan areas like Houston, Detroit, Atlanta and Los Angeles.

Topics: ally financial

If you liked the article, share on:

Comments

Recommended

The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
The Audi A7 Sportback, whether you would like to call it a sportback or a four-door coupe, has always been a beautiful car. And this week, the 2019 model year...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries