American Honda records 9% increase in sales in October 2012

Article by Anita Panait, on November 2, 2012

American Honda reported a 9-percent sales increase in October 2012, boosted by strong sales of the outgoing 2012 Honda Accord as well as by the widely anticipated rollout of the redesigned 2013 model. The Accord brand spearheaded Honda’s sales charge in October 2012, logging a 26-percent jump in sales to 28,349 units.

Honda implemented dealer stair-step and regional fleet incentives to close out the 2012 Honda Accord. The carmaker’s 2013 Honda Civic also managed to perform well in October 2012, with sales up by 28 percent to 20,687 units. The current Civic is performing despite criticisms for its cheap interior plastics.

For the 2013 Honda Civic due to arrive late this month, the carmaker dropped the existing instrument panel and center cluster and installed a much-improved interior. The Honda CR-V crossover is also performing very well, as it hit sales of over 20,000 units for the fourth straight month since its release earlier this year.

John Mendel, American Honda executive vice president of sales, said in a statement that the strong momentum of Honda sales continues despite the end-of-month timing of Hurricane Sandy. Mendel added that with sales of the all-new Accord continuing to increase each month, Honda is looking forward to a solid end-of-year finish.

Honda’s Acura brand also has something to be proud of, as its recently redesigned RDX posted its sixth-consecutive monthly sales record in October, up 63 percent over its figures in the same month in 2011.

The RDX is on pace to achieve a new annual sales. However, Acura’s ILX compact sedan continues to struggle since it was rolled out in spring, as it is still being outsold by the TSX it is set to replace. For the first 10 months of 2012, Honda Division and Acura posted 22-percent and 28-percent increases respectively, allowing American Honda to post a 23-percent jump in sales in the US to 1.2 million vehicles.

Marketed as the Acura Company’s frontrunner, the 2013 model of the Acura ILX is a brand new compact sedan that is set to entice the Generation Y as its main target clients. The Gen Y comprises the successful young adults who desire not only for their cars to be luxurious but also for them to be of great value.

Athletic and classy, the desirable values of efficiency, performance, and luxury define the Acura ILX. Its most attractive feature is a spacious and large greenhouse that enhances outside visibility. It also maintains its commitment for efficient style and aerodynamic exterior design. Moreover, this luxurious five-passenger sedan keeps its proportions compact while providing adequate cargo space and comfortable passenger compartment. These attributes certainly make the Acura ILX the perfect car for young executives.

The Acura ILX is equipped with three efficient and cutting-edge choices for its powertrain, including the brand’s first gas-electric hybrid. The basic ILX variant comes with inline 4-cylinder 2.0L engine with a maximum output of 150hp at 6,500rpm and torque of 140lb-ft at 4,300rpm. The 2.0L engine also provides an impressive fuel economy (EPA estimate) of 24mpg (city) and 32mpg (highway).

Acura ILX can also be upgraded for a more exhilarating drive. It can be operated with a powerful 2.4L engine that produces as much as 201hp at 7,000rpm with 170lb-ft torque at 4,300rpm. Paired with a six-speed manual transmission, it delivers up to 20mpg city and 29mpg highway fuel economy.

For its first hybrid variant, an Integrated Motor Assist electric motor and a 1.5L inline engine powers the Acura ILX Hybrid. Equipped with the Continuously Variable Transmission, the ILX Hybrid will provide an impressive fuel economy of 35/38mpg (city/highway).

Topics: honda, sales

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