American Honda saw its sales tumble slightly by 0.1 percent in November 2013, selling 116,507 vehicles units in the month. Higher sales of the Acura failed to counter the lower deliveries for the Honda Civic. The Civic sales dropped 13 percent to 26,291 units in November 2013, contributing to a 2-percent sales decline in the Honda Division to 101,948 vehicles.
American Honda sales chief John Mendel said in a statement that the company’s retail sales remained strong despite pressure from hefty holiday discounting across the auto industry.
He remarked that American Honda likely extended its retail sales lead despite “very aggressive market actions by competitors in key high-volume segments,” adding that they are “upping the ante” as 2013 ends by launching the sale of the 2014 Honda Civic this month.
While Honda sales dropped, Acura deliveries surged in November by 19 percent to 14,559 units. Leading the surge was the Acura MDX mid-sized crossover, which gained 81 percent to 6,091 units. Jeff Conrad, vice president of Acura sales, said in a statement that it was “gratifying” that the new MDX gained a strong customer response in just a short time after hitting a “home run” with RDX.