AMG celebrates its 45th anniversary, promises eight new models

Article by Christian A., on June 18, 2012

As if the current AMG lineup of Mercedes-Benz isn’t tempting enough, the automaker is hinting that it will be offering eight more AMG models over the next five years. Confirmed to arrive at showrooms later in 2012 are the SLS AMG GT and GL 63 AMG. Following shortly is the A 45 AMG, which is the first high-performance compact car from the brand.

Powering it is a 2.0-liter, turbocharged four-cylinder engine, which was created just for this model. AMG sought to achieve more than 300 lb-ft of torque on this compact model. Ola Källenius, Chairman of the Board of Management of Mercedes-AMG, said that it aspires to make a four-cylinder series production compact car that has the most power and dynamism as well as having the highest efficiency.

The new A 45 AMG, along with the other future high-performance compact cars, will exemplify the dynamism and the ‘AMG Performance 50′ growth strategy unique to the brand. Mercedes-AMG wants to show how committed it is in entering this new vehicle segment and intends to make a major contribution to the expansion of Mercedes-Benz Cars. The 2.0-liter is partnered with an AMG Speedshift DCT seven-speed transmission and will have all-wheel drive.

AMG is hoping to hold the A 45 AMG model’s global debut during the first quarter of 2013. As part of its AMG Performance 50 plan, the current range of 22 models will be raised to 30 vehicles very soon. In addition, it seeks to sell over 30,000 vehicles annually, higher than 50% compared to its present volume of 20,000 units. AMG declined to provide more details. It would only say that its S-Class range and CL-Class range will be expanded.

The new Mercedes-Benz A45 AMG is basically the new Mercedes-Benz A-Class injected with steroids. The Mercedes A-Class is already fitted with a dramatic exterior design, as seen on its styling, feature lines and curves. Nonetheless, Mercedes-AMG was able to bestow the new A-Class with a whole new level of sporty looks as well as dynamic performance – transforming it to become the new A45 AMG, a high-performance premium car laden with athletic and muscular highlights.

Indeed, the sportiness of the Mercedes A45 AMG is already apparent right on the front, thanks to the AMG "twin blade" radiator grille, as well as the cross strut in the AMG front apron. Both of these design cues are finished in matt titanium grey. The large cooling air intakes, meanwhile, are flanked by striking black flics. On the sides, the sportiness of the Mercedes A45 AMG is brought by side sill panels with matt titanium grey inserts as well as by the twin-spoke AMG light-alloy wheels.

At the rear, the performance level of the Mercedes A45 AMG is hinted at by the AMG rear apron with air outlet accentuated by a diffuser insert and trim in matt titanium grey. Rounding up the exterior looks of the new Mercedes A45 AMG is the AMG sports exhaust system with two square, chrome-plated tailpipes and exhaust flap.

As expected, the athletic side of the new A45 AMG is continued in the interior through cues like the multifunction steering wheel with shift paddles as well as the sports seats in ARTICO man-made leather and DINAMICA microfiber (with contrasting red top-stitching) and red seat belts. The new Mercedes A45 AMG is provided with the AMG instrument cluster with a central color display, AMG main menu and RACETIMER. Moreover, the interior features the AMG Drive Unit, carbon fiber-look dashboard trim, five air vents in black/red, and the AMG door sill panels.

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Topics: mercedes-benz, amg

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