An electric version of the MINI is still far away

Article by Christian A., on September 10, 2014

The MINI Superleggera Vision Concept was introduced earlier this year at the Concorso d’Eleganza Villa d’Este as company’s first electric vehicle. Still, it appears that a production version of the concept car is still far away and a decision will be taken at least after six months. These words came from Peter Schwarzenbauer, a BMW board member responsible for the MINI and Rolls-Royce brands.

Schwarzenbauer said that the company needs to investigate this seriously and decide if it will produce it itself or it will give it to somebody else. The current MINI lineup includes seven models, but the British carmaker owned by the BMW Group needs to make a big decision: to increase its lineup to 10 models or reduce it to five.

Last year, BMW built 303,177 MINI vehicles at its factories located in England, Netherlands and Graz. Schwarzenbauer believes that less is better and it is better to concentrate on five models.

"I think, slightly on the emotional side, that concentrating on five superheroes has a great appeal to me," he said but didn’t tell anything which of the models could be dropped. [source: Reuters.com]

Topics: mini, electric car

If you liked the article, share on:

Comments

Recommended

Just a month ago, Wolfgang Durheimer, the former president of Bugatti, was removed from the company so he could replace Stephan Winkelmann, former Lamborghini CEO and Audi Sport boss as...
by - September 23, 2017
BMW will be launching a new Competition Package especially for the M5’s 2018 model year. While in Frankfurt, Andy Cook, BMW’s product exec has talked with Motor 1 regarding some...
by - September 22, 2017
BMW’s pure M and M-performance are currently being offered with six- and eight-cylinder turbocharged engines. But while German premium rival Mercedes-Benz offers – through its AMG division – a line...
by - September 22, 2017
In a recent report by Automotive News, we learned that FCA is no longer pursuing its original plans in using Alfa Romeo’s Giorgio architecture on both the Dodge Charger and...
by - September 22, 2017
Volvo Cars is proving that it is serious in its intention to grab a good piece of the global market for premium sports utility vehicles. While its XC60 and the...
by - September 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries